MIFA 9

MIFA 9 Brand Story

🌱 Origin: The Birth of a Dream

SAIC Maxus was long known for commercial vehicles and SUVs. With the rise of electrification and smart mobility, they decided to create a new sub-brand—
MIFA.
The letters stand for:

• Maximum: Ultimate space, comfort, and luxury;

• Intelligent: Integrating smart driving and interactive cabin tech;

• Friendly: Making car-human interaction intuitive;

• Artistic: Futuristic and aesthetic design.

MIFA aims to become the symbol of luxury electric MPVs, distinct from traditional ICE vehicles.

🚀 Birth of the First Model: MIFA 9

Debuted at the 2021 Guangzhou Auto Show:

• Full-size luxury intelligent EV MPV, 6- or 7-seat layout;

• 90 kWh battery, ~560 km CLTC range, fast charging capable;

• Modern exterior design: sliding doors, large grille, LED light signature, aerodynamic shape;

• High-tech interior: multi-screen interaction, digital cockpit, intelligent voice control;

• Advanced driver assistance: narrow-road autonomous driving, auto-parking, lane keeping, collision warning.

MIFA 9 balances technology, luxury, and versatility, suitable for family, leisure, or business use.

🌎 Global Strategy & Future

MIFA is part of Maxus’s “full-platform, full-energy, full-scenario” EV strategy:

• MIFA 9 is the first of over 10 planned NEV models;

• Targets international markets including Europe, UK, Norway;

• Highlights premium EV experiences, aiming to earn global consumer trust.

  

🔮 Brand Significance

MIFA 9 is more than a car:

1. Exploring luxury EV MPVs: combines space, comfort, and high-tech interiors;

2. Intelligent mobility in practice: multi-screen connectivity, ADAS, voice systems;

3. Benchmark for Chinese innovation: showcases advanced tech and design in high-end EV MPV segment.

It’s a flagship for MIFA and symbolizes Maxus’s commitment to EVs and smart mobility.

🏁 Summary

Since its debut in 2021, MIFA 9 has become the hallmark of MIFA brand, combining luxury, intelligence, electrification, and futuristic design.
It’s more than an MPV—it’s a lifestyle on wheels, demonstrating China’s breakthrough and innovation in the high-end NEV market.

Asiautos Full Spare Part List of mifa 9