CHERY

Brief History of Chery Automobile 

Introduction

Chery Automobile Co., Ltd., commonly known as Chery, is a prominent Chinese automobile manufacturer known for its innovative designs, reliable vehicles, and commitment to research and development. Founded in 1997, Chery has rapidly grown into one of China's leading car manufacturers, exporting vehicles to over 80 countries.

### 1997 - 2000: Founding and Early Years
Chery was established in 1997 in Wuhu, Anhui Province, China. The company was founded with the aim of boosting the local economy and providing advanced automotive technology. In its initial years, Chery focused on building a solid foundation by investing heavily in research and development.

**Key Milestone:**
- **1999**: Chery produced its first car, the Fengyun, marking its entry into the automotive market.

### 2000 - 2010: Growth and Expansion
The early 2000s were a period of significant growth and expansion for Chery. The company began mass production and quickly gained a reputation for producing affordable and reliable vehicles. Chery's focus on quality and innovation helped it to stand out in the competitive Chinese automotive market.

**Key Milestones:**
- **2001**: Chery began exporting its vehicles, starting with the Middle Eastern market.
- **2003**: Introduction of the Chery QQ, a compact car that became one of Chery’s best-selling models and significantly boosted its market presence.
- **2005**: Launch of the Chery Tiggo, an SUV that quickly gained popularity for its design and performance.

### 2010 - 2020: Technological Advancements and International Recognition
During this decade, Chery continued to invest heavily in research and development, focusing on technological advancements and improving vehicle quality. The company established several R&D centers globally, including in Italy, Japan, and the United States, to enhance its design and technological capabilities.

**Key Milestones:**
- **2011**: Chery formed a joint venture with Jaguar Land Rover to produce luxury vehicles in China, enhancing its technological expertise and market presence.
- **2012**: Launch of the Chery Arrizo series, a new line of sedans that showcased Chery's advancements in design and technology.
- **2017**: Introduction of the Chery EXEED brand, targeting the premium segment with high-tech, feature-rich vehicles.

### 2020 - Present: Focus on Electric Vehicles and Global Expansion
In recent years, Chery has placed a strong emphasis on developing electric and hybrid vehicles, aligning with global trends towards sustainability and eco-friendly transportation. The company has also continued to expand its global footprint, entering new markets and forming strategic partnerships.

**Key Milestones:**
- **2020**: Launch of the Chery eQ5, an electric SUV that highlights Chery's commitment to innovative and sustainable vehicle solutions.
- **2021**: Chery's cumulative export volume reached over 1.6 million units, making it the largest exporter of passenger cars in China for 18 consecutive years.
- **2022**: Expansion into the European market with a focus on electric vehicles, showcasing models like the Chery Tiggo 8 Pro and Chery Arrizo 6 Pro.

Chery Automobile Co., Ltd. has grown from a local car manufacturer into a global automotive powerhouse. With a strong focus on research and development, technological innovation, and a commitment to quality, Chery continues to make significant strides in the global automotive industry. Its journey from producing its first car in 1999 to becoming a leader in electric and hybrid vehicle technology underscores its capability to adapt and thrive in an ever-evolving market.

# Key Milestones
- **1997**: Founding of Chery Automobile Co., Ltd.
- **1999**: Production of the first Chery car, the Fengyun.
- **2001**: Start of vehicle exports.
- **2003**: Launch of the Chery QQ.
- **2005**: Introduction of the Chery Tiggo SUV.
- **2011**: Joint venture with Jaguar Land Rover.
- **2017**: Introduction of the Chery EXEED brand.
- **2020**: Launch of the Chery eQ5 electric SUV.
- **2021**: Achieved the largest export volume of passenger cars in China for 18 consecutive years.