Six years ago, SAIC MAXUS made its debut at the Hannover Motor Show, and the Xintu EV80 filled the gap in the industry and became the first truly original light-duty pure electric wide-body light passenger car in Europe; two years ago, SAIC MAXUS made its debut again, and the Star EV created the "first and first" of Chinese brands in the field of pure electric pickup trucks in Europe; this year, taking the China-Europe Express speeding on the "Belt and Road", SAIC MAXUS, which arrived for the third time on behalf of "Made in China", will fully start a new journey of "Chinese new energy pickup trucks leading the world" with the medium-to-large pure electric pickup truck eTerron 9!
On September 16, the Hannover Motor Show in Germany, one of the world's largest and most influential professional auto shows, opened as scheduled. SAIC MAXUS's medium-to-large technology pure electric four-wheel drive pickup truck eTerron 9, built on the Interstellar GST platform, was launched, becoming the world's first medium-to-large Chinese brand pure electric pickup truck exported overseas, adding another milestone to the high-end overseas expansion of "Chinese cars". Empowering global users with "Chinese technology" of new energy pickup trucks, eTerron 9, with its ultra-long battery life of "No. 1 in both China and Europe", allows users to completely say goodbye to mileage anxiety. Through the "ceiling-level" zero-to-hundred acceleration performance of 5.8 seconds, the off-road power demand is fully met. Based on the intelligent four-wheel drive system that can adapt to more than 400 driving scenarios, it creates more scene possibilities for the outdoors... With multiple "swords", eTerron 9 not only sets a new benchmark for the global pickup industry, but also creates a "unique" full-scenario travel experience for global pickup truck fans.
"Chinese Pickup" creates "zero breakthrough" again, setting a new benchmark for the pickup market in Europe and even the world
Due to the high entry threshold of the European market and the high vision of consumers, a number of "substandard" international pure electric pickup brands have been "turned away" for many years. Relying on the industry-leading strength of "Technology Maxus" and the strong safety rating endorsement of "Five-Star Maxus", SAIC Maxus "planted its flag" in Europe as early as 2022, ahead of a number of international brands. Interstellar EV became the first Chinese brand pure electric pickup to land in the European market, and also the first mass-produced pure electric pickup in Europe. Subsequently, SAIC Maxus continued to increase its investment and brought the medium-to-large technology pure electric four-wheel drive pickup eTerron 9, which continued to lead the European pure electric pickup market to new heights. Today, SAIC Maxus is still the "only" Chinese brand that has successfully entered this market segment in Europe.
While targeting Europe, SAIC MAXUS pickup trucks also continue to develop globally, laying out the overall goal of "providing full-size, full-power, full-scenario pickup trucks for global users". At present, SAIC MAXUS pickup trucks have sold more than 180,000 units overseas, of which sales in developed pickup truck markets such as Europe, Australia, New Zealand, and the Americas account for more than 90%, gradually becoming "the first choice of Chinese pickup trucks in developed countries around the world". Global quality, global standards, and global achievements in 73 countries and regions around the world have made SAIC MAXUS a "global pickup truck expert". Xie Jiayue, deputy general manager of SAIC Maxus, said at the press conference: "Next year, we will continue to expand our product lineup and add 10 new models. Each model will continue the excellent performance, comfort and durability standards that our brand is known for. MAXUS has always been committed to providing services and products to European customers. We are committed to becoming the world's leading electric light commercial vehicle and pickup truck company."
Adhering to the principle of "product strength is competitiveness", eTerron 9 is confident in conquering the world
Benchmarking the world's most stringent standards and creating world-leading high-quality product strength are the confidence and confidence of SAIC Maxus to dare to conquer the developed pickup truck market. Last year, when eTerron 9 was only unveiled in China as a concept car, it gathered the expectations of thousands of pickup truck fans around the world. Since the beginning of this year, this "dream car" has been eager to show its prowess once it "entered reality" - not only has it braved Turpan, Heihe, Inner Mongolia and other places in China to accept the extreme environment of high temperature, polar cold, plateau mountain peaks, etc., but also dared to go to Norway to complete rigorous road tests, and then went to Germany to accept strict scrutiny and inspection by the international market again... A series of challenges and tests that can be called "devil-level" difficulty have also become the "stepping stone" and "touchstone" for eTerron 9 to successfully capture the high-end developed market.
As a high-end pure electric pickup truck that represents "Made in China" and has passed the strict certification of Europe, eTerron 9 is the first to throw out multiple "swords" such as "first", "first" and "only". It is the first 4x4 four-wheel drive pickup truck built on a dedicated electric platform in Europe, with a four-wheel drive range of up to 605km, setting a record in both the Chinese and European markets. The only one in its class equipped with air suspension, which reduces body roll and pitch and improves handling stability. The air suspension can also automatically adjust the height of the body according to the terrain to meet the needs of different scenarios such as reducing wind resistance, facilitating transportation, and improving passability. Coupled with the intelligent four-wheel drive system, it can adapt to more than 400 driving scenarios. At the same time, the comprehensive peak power of the dual permanent magnet synchronous motor reaches 325kW, bringing a 5.8-second zero-hundred acceleration performance experience at the "ceiling of the same class". In addition, it is also a pickup truck with an open rear wall, which can realize the connection between the rear bucket and the passenger compartment, greatly enhancing the practicality and playability of the pickup truck outdoors. Inheriting the "Five-Star Maxus" safety gene, SAIC MAXUS not only dominates the European Euro NCAP safety test and rating with high scores for light commercial vehicles, but also began to build its products according to the global five-star standard as early as 2017. Many models of pickup trucks, SUVs, MPVs and other categories have passed the three major five-star safety certifications of China C-NCAP, Europe Euro NCAP and Australia ANCAP. The eTerron 9 launched this time is also built according to Euro NCAP standards. No matter where in the world, the "safest and most reliable pickup truck" will fully escort users' travel.
Thirteen years of deep cultivation and accumulation, SAIC MAXUS has a booming production and sales, and all categories are sold worldwide
From the first model V80 shipped to the European Union, becoming the "leader" of Chinese cars conquering Europe, to the full coverage of light buses, pickups, MPVs, SUVs, RVs and other categories, with many "firsts and firsts" becoming the "European first choice", SAIC MAXUS has become a full-scale "leader" in the European market for ten years. Especially in the current global new energy wave, the sales of SAIC MAXUS's new energy products in the European market have accounted for 58% of the brand's total sales in Europe. At the same time, high-quality "Maxus vehicles" are also continuously grabbing market share from European brands: from January to July this year, SAIC MAXUS delivered nearly 600 pure electric models, occupying a significant market share of 5.7% in the German light commercial vehicle segment; the fuel flagship model Xintu V90 is also favored by customers, with a growth rate of 31%, far exceeding the entire large van segment. During the same period, new energy large VANs represented by Xintu EV90 ranked first and second with high market share in developed countries such as the United Kingdom, Norway, Sweden, Spain, Belgium, and Italy, and new energy small and medium-sized VANs represented by Xintu EV30 also ranked first and second in Ireland, Austria, Turkey and other places. Behind the high sales volume is a high reputation. "Xintu" and "Dana" have also won three gold medals in the European Euro NCAP commercial light passenger safety rating. Among them, Dana V1 won the highest rating of "Platinum", setting a new height for the safety of Chinese commercial light passenger vehicles. As "the most popular electric vehicle brand in the eyes of Europeans", SAIC MAXUS has already gained a good reputation.
Not only in the European market, SAIC MAXUS has achieved global sales of all its products, and won the title of "the first choice of Chinese cars in developed countries around the world". From January to July, in developed Australia, SAIC MAXUS took the top 3 market share in the three major markets of fuel large VAN, new energy small and medium VAN, and fuel small and medium VAN, breaking the deep-rooted "Japan and South Korea" pattern in the local area; in Chile, South America, which has a vast "blue ocean" for new energy development, SAIC MAXUS also took the lead in all aspects, taking the "double first" in the new energy large VAN and new energy small and medium VAN markets with a high market share, pushing the local "green revolution" to a new height; in North America Mexico, where pickup truck culture is highly prevalent, SAIC MAXUS achieved sales of more than 10,000 in the first year of its entry with a single pickup truck model. Since the beginning of this year, the market share of pickup truck products has long been ranked in the top three, and has been welcomed and favored by local pickup truck fans.
Turning its attention from overseas to domestic, SAIC MAXUS is also full of highlights. Hong Kong, China is the birthplace of MPV and can be called the most competitive market for MPV in the world. From January to November last year to January to August this year, the Maxus 9 ranked first in sales in the overall MPV market in Hong Kong, "unseating" models such as Alphard and Vellfire that had long dominated the Hong Kong MPV market. The sales of a single model even exceeded the total sales of Toyota MPVs. Since its launch in Hong Kong in mid-March this year, the Maxus 7 has also been widely praised and in short supply. It received more than 1,000 orders in more than three months after its release. In August, its monthly sales ranked first in the Hong Kong mid-size MPV market, and its single model sales exceeded the total sales of other products in the market. At present, the Maxus 9 and the Maxus 7 have become the first choice for many circles, including Hong Kong citizens, Hong Kong celebrities, business leaders, and industry major customers. In addition, as the "leader of domestic original RVs", SAIC MAXUS has ranked first in the RV market for many years. It also landed in the developed Australian and New Zealand markets as early as 2019, becoming the "earliest Chinese RV brand for export." Recently, SAIC MAXUS has once again achieved large-scale exports of RVs to Germany, setting a new benchmark for the export of Chinese original RVs overseas; at the same time, its appearance at the Düsseldorf International Motor Show in Germany also showed the latest technological innovations of Chinese RVs to RV enthusiasts around the world.
From the establishment of the company in 2011 to 2023, SAIC MAXUS has achieved a rare single-brand sales growth for 12 consecutive years in the industry, with a compound growth rate of 68%. Since the beginning of this year, production and sales have continued to develop in a positive direction. The light passenger car family has firmly established itself as the "industry leader", and the sales of the "Dana" and "Xintu" brands have achieved a year-on-year growth of more than 53%, becoming the "No. 1 light passenger car brand in China"; MPV has made full efforts to top the sales list in Hong Kong; RVs have also continued to sell well and become "the first company with sales reaching 10,000 units", consolidating its position as the "RV enterprise leader" in the industry... SAIC MAXUS's entire product line is selling well, creating a better car travel life for global users.
From the new energy light passenger car "Xintu EV" seizing the high ground, to the new energy pickup truck "Star EV" leading the new track, SAIC MAXUS actively embraces the "zero-carbon economy" and expands the "green map" step by step under the All3 ROADMAP new energy strategy. With the global launch of the high-end pure electric pickup truck eTerron 9 in the European market, the SAIC MAXUS new energy family matrix has been further improved, gradually becoming the "Chinese auto brand with the richest new energy categories" exported to overseas markets. In the future, SAIC MAXUS will continue to forge ahead, presenting a new chapter of more refined, smarter and greener mobile travel for global users, and opening up more unlimited possibilities for happy travel.
