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News

New power brands, overseas expansion timeline by Asiautos Auto Parts(China Car Aftermarket Parts Expert)

by Jason Chen on Feb 12, 2025
New power brands, overseas expansion timeline by Asiautos Auto Parts(China Car Aftermarket Parts Expert)

Edited by Asiautos Auto Part

01Ask the world about cars

The Middle East market of WJ is in full swing......

In 2023, SERES 5 (overseas version of WJ 5) will be unveiled at the Brussels Motor Show in Belgium; the first batch of SERES 5 European users' delivery ceremony will be held at Mount Floyen in Bergen, Norway; SERES will land in Latin America with SERES 5 and fully enter the Brazilian market.

In 2024, SERES will hold the 2024 Overseas Business Conference; SERES will announce the acquisition of WJ trademark and related patents for RMB 2.5 billion, and will officially sell overseas under the AITO WJ brand; WJ will participate in the Paris Motor Show, and WJ will officially start its overseas expansion.

02Jaecoo Car

Chery has specially created a brand called Jaecoo for overseas markets. I want to ask what is the difference between its positioning and that of Omoda? 

In 2023, Chery Automobile will officially enter the overseas market with the Jaecoo brand and will be launched in Russia in September. Chery Automobile signed an investment contract with Vietnam's Geleximco Group to jointly build a factory with an annual production capacity of 200,000 vehicles, mainly producing Omoda and Jaecoo models.

In 2024, Chery iCAR 03 will be transformed into Jaecoo 6 and exported overseas, with Thailand being the first overseas market.

03Ou Mengda Automobile

With the mass production of the Spanish factory, will Omoda become Chery's trump card to revitalize the European market? 

At the 2021 Guangzhou Auto Show, Chery released a new global model - OMODA, which means that Chery truly launched a strategic brand for the global market.

In 2022, the first Chery Omoda car rolled off the assembly line; the Omoda C5 crossover car went on sale in Russia.

In 2023, Chery introduced the Omoda brand on the African continent and launched the Omoda C5 in South Africa; the Chery Omoda O5 GT sedan was launched in Mexico; the Omoda brand entered the Spanish market.

In 2024, Chery signed a joint venture agreement with the Spanish company EV Motors to produce Omoda cars in Barcelona, ​​Spain.

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Tags: Global Market, Overseas sales, Strategic brand
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