Edited by Asiautos Auto Part
On September 14, at the "2024 Third Global Brand Economy Conference" held at the 2024 CIFTIS, Liu Hongtao, general manager of China FAW Group Hongqi Overseas Sales Company, said that in terms of global product layout, Hongqi has launched 5 global products, and at least 12 new products will be launched in the future. At next month's Paris Motor Show, Hongqi's two new energy models will officially land in the European market.
Liu Hongtao said that in September 2021, Hongqi's E-HS9 officially went to Europe, successfully entered the European market with excellent product quality and perfect system, and quickly became the sales champion of similar cars in Norway and other countries. Over the past three years, Hongqi's annual overseas sales have maintained a growth rate of more than 100%, and the brand's international influence has continued to increase.
At the same time, Hongqi has also accelerated the realization of a global product layout from D-class to E-class vehicles, from electric, fuel to hybrid, and from left-hand drive to right-hand drive. Under this plan, Hongqi has successfully realized the overseas production of products, and the construction of six global production capacity bases in Southeast Asia, Europe, and Central Asia is accelerating.
At present, Hongqi has covered 28 countries and regions around the world, with a total of 128 stores, basically covering the core market. In the next five years, Hongqi will accelerate the promotion of the 100,000 plan, that is, to deploy in more than 100 countries, open more than 1,000 Hongqi image stores, and have more than 10,000 terminal service personnel.
Liu Hongtao also said that in terms of service system, Hongqi has successfully built a "1+3+2" overseas spare parts warehouse layout with Netherlands and U.A.E. as the fulcrum, and the supply cycle in key markets has been shortened from 42 days to only 5 days, which is capable of providing high-end service experience for global customers, which is also the most significant feature of Hongqi that distinguishes it from other mass production brands. Hongqi is cooperating with global dealers to jointly create exclusive luxury service experience and standards, and accelerate the construction of the world's leading overseas service system.
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