Edited by Asiautos Auto Part
01Pole Star
In the first quarter of 2025, Polestar demonstrated strong development momentum in overseas markets, with remarkable sales results in 15 countries, becoming a shining star in China's new energy vehicle exports.
In terms of specific data, the UK market took the lead with sales of 3,557 units and a year-on-year growth rate of 174%. Although the US sales volume was 2,175 units, ranking second, it was down 2% year-on-year, but the huge market base should not be underestimated. The Swedish domestic market performed well, with sales of 1,391 units, a year-on-year growth of 60%, demonstrating the brand's deep foundation.
In continental Europe, sales in countries such as Germany, Belgium, and Norway have grown steadily, with impressive year-on-year growth rates, showing that Polestar's recognition in the European market continues to rise. Denmark and the Netherlands are not to be outdone, achieving year-on-year growth of 122% and 25% respectively.
It is worth mentioning that the Swiss market grew by as much as 206% year-on-year, and New Zealand soared to 1069%. The explosive growth of these emerging markets has injected new vitality into Polestar's overseas layout.
02smart
03Mini
In the first quarter, MINI's total sales in 15 overseas countries reached 10,437 units, a year-on-year increase of 699%.
MINI's US market is the largest with sales of 6,585 units, and achieved a year-on-year growth of 3%, demonstrating the stability of a mature market. As MINI's "hometown", the UK is in full swing, with sales of 3,692 units, an astonishing year-on-year growth rate of 882%. The dual blessing of sentiment and quality makes MINI highly sought after in the local market.
European countries such as Germany, Belgium, and the Netherlands also delivered impressive results, with year-on-year growth rates of 326%, 60%, and 571% respectively. In Spain, although MINI sales were 870 units, the year-on-year growth rate was as high as 2459%. Italy, Australia and other countries also showed explosive growth.
What is even more amazing is that the year-on-year growth rate of the Swiss market is as high as 28,900%, while Norway, New Zealand and other countries also have exaggerated figures of 4,457% and 3,700%, which shows the market potential of MINI. Even in countries with relatively low sales, such as Israel and the Czech Republic, the year-on-year growth rates have reached 1,000% and 300% respectively.
04MG
The UK topped the list with 4,005 units sold, followed by Germany with 2,333 units sold. Unfortunately, both of these two major markets experienced a 29% year-on-year decline. Markets such as Israel, Norway, and the Netherlands also showed varying degrees of negative year-on-year growth, with Spain even seeing a -71% decline. The intensity of market competition is self-evident.
However, there are still bright spots in the downward trend. The sales volume in Australia reached 1,860 units, achieving
The 14% year-on-year growth shows strong market potential. The Danish market also performed well, with sales of 412 units bringing a 10% year-on-year growth. The Malaysian market is particularly worth mentioning. Although the sales volume was 155 units, the year-on-year growth rate was as high as 154,000%, which can be said to be far ahead and become the dark horse of MG's overseas market. In addition, the Colombian market also achieved a 14% growth, contributing to the overall performance.
This quarter, MG's total BEV sales in 20 countries overseas were 12,230 units, down 26% year-on-year. Faced with such results, MG needs to analyze the reasons for the decline in sales in traditional key markets such as the UK and Germany, optimize product strategies and marketing models, and consolidate the basic market; on the other hand, it needs to fully tap the potential of growth markets such as Australia and Malaysia, increase resource investment, and expand market advantages.
In the future, we believe that MG will rely on its profound technical accumulation and keen market insight to overcome difficulties in overseas markets, turn challenges into opportunities, and continue to write a wonderful chapter of sales growth.
05BYD
This quarter, BYD's total BEV sales in 21 overseas countries reached 36,070 units, a year-on-year increase of 9%.
The Brazilian market ranked first with sales of 9,681 units. Although it fell by 4% year-on-year, the huge base still shows its important position. The British market achieved remarkable results, with sales of 4,792 units and a year-on-year increase of 285%, becoming a growth highlight. Turkey, Malaysia and other markets also achieved year-on-year growth of 11% and 13%, steadily increasing their market share.
Among the many markets, Spain, Colombia, Italy and other countries have shown explosive growth. Spain has grown by 396% year-on-year, Colombia has grown by 818%, and Italy has also seen a significant increase of 670%. BYD has quickly opened up the market in these markets and won the favor of consumers. Markets such as Norway and Germany have also achieved year-on-year growth of 54% and 149% respectively, with a good development trend.
However, some markets also face challenges. Israel fell 60% year-on-year, Australia fell 59%, and Sweden fell 38%. BYD needs to deeply analyze the situation in these markets and accurately adjust its strategy.
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