Brand History:Mazda

1. Foundation and Early Years (1920s–1960s)

• 1920: Mazda’s predecessor, Toyo Kogyo Co., Ltd., was founded, initially producing machinery and parts.

• 1931: Produced the first three-wheeled truck, Mazda-Go, marking the company’s entry into vehicle manufacturing.

• 1940s–1950s: Focused on light trucks and three-wheelers while developing small engines.

• 1960s: Released the R360 Coupe, Mazda’s first mass-produced passenger car, targeting ordinary families.

  

2. Innovation and Expansion (1970s–1980s)

• 1970: Introduced the rotary (Wankel) engine, becoming one of the few manufacturers to adopt this technology. The Cosmo Sport was a flagship model.

• 1978: Launched the Mazda RX-7, a lightweight sports car powered by a rotary engine, which became an iconic model.

• During this period, Mazda began expanding into overseas markets, especially North America and Europe.

  

3. Global Expansion and Diversification (1980s–1990s)

• Opened factories in the United States to boost exports.

• Released popular family cars like the 323 (Familia) and 626 (Capella).

• 1989: Introduced the MX-5 Miata, a two-seat convertible that became the world’s best-selling sports car, reinforcing Mazda’s sporty brand image.

• Collaborated with Ford, gaining technology and capital support while maintaining its independent design identity.

  

4. Technological Innovation and Brand Reinvention (2000s–2010s)

• Early 2000s: Adopted the “Zoom-Zoom” philosophy, emphasizing driving pleasure and performance.

• Developed SkyActiv technology, including high-efficiency engines, lightweight chassis, and optimized transmissions for better fuel efficiency and responsiveness.

• Released stylish and sporty cars and SUVs, such as Mazda3, Mazda6, and CX-5.

• Shifted brand perception from “economical and practical” to “fun-to-drive and premium design.”

  

5. Electrification and Future Strategy (2020s–Present)

• Accelerated electrification, launching the MX-30 electric vehicle and exploring hybrid and hydrogen power solutions.

• Continued refinement of SkyActiv technology for better performance, efficiency, and environmental impact.

• Maintains distinct design identity with the Kodo “Soul of Motion” design language.

  

Summary:
Mazda evolved from three-wheelers to innovative sports cars, establishing a unique identity through rotary engines and driving-focused vehicles. Over decades, it expanded globally, embraced technological innovation, and now pursues electrification, all while maintaining its core philosophy: “Zoom-Zoom” — the joy of driving.