Australia's electric vehicle market in 2025 by Asiautos Auto Parts(CHINA CAR Aftermarket Parts Expert)

The Australian electric vehicle market is experiencing exponential growth: consumer awareness of environmental issues is increasing, government incentives are being implemented, states are enacting relevant regulations to provide support, and electric vehicles are becoming more affordable and have longer driving ranges.

With the rise of innovative business models such as battery-as-a-service, the market is shifting toward more advanced battery technologies with longer driving ranges and faster charging times. Government policies, including tax cuts, subsidies, and emission reduction targets, are acting as catalysts to accelerate the transition to electric vehicles.

This report will provide a reference for Chinese auto companies to enter the Australian market through research on the Australian auto market, especially the overall auto market, new energy vehicle market, new energy vehicle policies in various states , and an overview of charging facilities.

01Overall automotive market

The Australian auto market is huge, with an annual transaction volume of 1.3498 million vehicles, of which 136,800 were registered electric vehicles, accounting for 7.72% of the market.

In the energy composition of new cars, traditional fuel vehicles still dominate, but pure electric vehicles have emerged and have great potential for future development.

In 2024, the market share of new cars of different energy types in Australia will be: pure electric 7.72%, PHEV 1.94%, HEV 14.60%, among which traditional fuel vehicles account for the largest proportion of 75.53%.

02Electric vehicle market

Australia's new energy vehicle industry is booming, with registrations reaching 136,810 units and sales of 286,903 units in 2024, with a market share of 24%. In the sub-sectors, sales of pure electric, plug-in and hybrid models are all on the rise, reaching 91,293, 22,980 and 172,630 units respectively.

Among the top ten pure electric brands, Tesla still ranks first despite a year-on-year decline in sales. Chinese brands such as BYD, MG, and Great Wall have risen with their outstanding product strength, and their market competitiveness is increasing day by day.

The Australian electric vehicle market is diverse, covering 46 brands, 120 models, and a variety of body styles from sedans and hatchbacks to SUVs and light commercial vehicles. Technological advances focus on improving battery range, charging speed and overall vehicle performance.

03Electric vehicle policy

The development of Australia's electric vehicle market is driven by strict government regulations aimed at reducing carbon emissions, raising consumer awareness of environmental issues and increasing the penetration of electric vehicles.

Although most states and territories in Australia have developed electric vehicle strategies, their depth and clarity vary significantly. For example, the federal government and most jurisdictions have committed to achieving net zero emissions by 2050, while some regions have achieved their goals earlier.

In terms of sales targets, many regions have planned different stages of tasks to increase the proportion of electric vehicles. At the same time, various regions have also promoted consumption through incentives such as registration discounts, stamp duty discounts, and subsidies. The overall policy environment is conducive to the expansion of the new energy vehicle market.