AZKARRA

Geely AZKARRA – Brand History

Brand Background

Geely Auto, founded in 1997, is a leading global automotive manufacturer with a strong focus on technology, safety, and design.
The AZKARRA is Geely’s global mid-size SUV, positioned above compact models and designed for customers seeking comfort, advanced technology, and refined quality.

Model Origin and Launch

The Geely AZKARRA was introduced to international markets in 2020.
It is based on Geely’s successful domestic SUV platform and adapted to meet global safety standards, emissions regulations, and driving preferences.

Design Evolution

AZKARRA features a confident and modern SUV design with balanced proportions and refined details.
Its exterior styling emphasizes strength and stability, while the interior focuses on comfort, quality materials, and a digital cockpit layout suitable for long-distance and family use.

Powertrain and Technology

The AZKARRA incorporates advanced automotive technologies, including turbocharged engines and a 48V mild-hybrid system in certain markets.
It is equipped with intelligent driver assistance systems, modern infotainment, and connectivity features, delivering a smooth, efficient, and comfortable driving experience.

Global Market Development

Since its launch, the AZKARRA has been exported to and assembled in multiple international markets, particularly in Southeast Asia, the Middle East, Eastern Europe, and Latin America.
It has gained a strong reputation for its build quality, reliability, and high level of standard equipment.

Brand Positioning and Vision

The Geely AZKARRA is positioned as a refined and intelligent SUV for global families.
Looking forward, Geely will continue to upgrade the AZKARRA through improved efficiency, smarter technologies, and design refinements, ensuring its competitiveness in the global SUV market.