EMGRAND

Geely EMGRAND – Brand History

 Brand Background

Geely Auto, founded in 1997, is one of China’s leading automotive manufacturers with a strong global footprint.
The EMGRAND Series represents Geely’s core compact-to-mid-size sedan lineup, focusing on quality, reliability, and modern technology.

 The Birth of EMGRAND

The first Geely EMGRAND model was launched in 2009, marking a major milestone in Geely’s passenger car development.
It was the brand’s first sedan designed to meet global safety and quality standards, helping EMGRAND become one of the best-selling Chinese sedans.

 Continuous Evolution

Over multiple generations, EMGRAND has evolved with:

• Improved design language

• Upgraded safety structures

• Enhanced comfort and driving quality

Each generation reflects Geely’s commitment to continuous product improvement and customer-oriented development.

 Design & Interior Development

EMGRAND features a refined and modern design style:

• Clean and balanced exterior proportions

• Spacious and ergonomic cabin

• Digital dashboard and smart infotainment in later generations

The model appeals to a wide range of users seeking practicality with a modern touch.

Technology & Safety

Throughout its evolution, EMGRAND has incorporated:

• Efficient petrol engines and improved transmissions

• Advanced safety systems and body structures

• Intelligent connectivity and driver assistance features

This ensures a balance of fuel efficiency, safety, and everyday usability.

 Global Market Presence

The Geely EMGRAND has been exported to and produced in many overseas markets, including:

• Middle East

• Eastern Europe

• Southeast Asia

• Africa

• Latin America

It is recognized globally for its reliability, affordability, and strong value proposition.

 Brand Vision

Brand positioning:

A reliable, modern, and value-driven sedan for global markets

Looking ahead, the EMGRAND will continue to evolve with design refinement, smarter technology, and improved efficiency, maintaining its role as a core global sedan in Geely’s lineup.