On the first day of the 2024 Chengdu Auto Show, three new JMC pickup trucks were officially launched, namely the JMC Avenue Mountain Edition, Mountain Sailing Edition, and 2024 All-Rounder. The Dare Explorer Magic Box Edition was also exhibited at the auto show.
The official guide price of the JMC Avenue Mountain Edition and Mountain Sailing Edition is 133,800-147,800 yuan, of which the Mountain Sailing Edition is limited to 300 units. The price of the 2024 All-Rounder remains unchanged, with a starting price of 113,800 yuan, but the quality has been upgraded and the cost-effectiveness is higher.
New Car 1: JMC Avenue Mountain Edition
As the second category-based innovative model of JMC Avenue after the Extreme Cold Edition, the Avenue Mountain Edition is tailored for rugged mountain roads.
Aiming at the pain point of vehicles that are easily damaged in mountainous areas, the Dadao Mountain Edition is equipped with a new off-road front grille and 265AT tires, and professional accessories such as front and rear iron bumpers, iron side pedals, and chassis protection plates are added. Even when fully loaded, the mountain version still has a minimum ground clearance of 216mm. The approach angle is 30° and the departure angle is 26°, which can effectively reduce the damage to the vehicle in harsh environments.
The climate in mountainous areas is changeable, and the Dadao Mountain Edition is equipped with an electric heating function for the rearview mirror, which can evaporate fog or rain with a light touch, improving travel safety. With the support of automatic headlights and induction wipers, the Dadao Mountain Edition can simplify operations and be more convenient.
In terms of safety, the chassis structure of the Dadao Mountain Edition adopts the industry's first roll-formed square steel technology, with the industry's first 183mm longitudinal beam section height, which can maintain ultra-high stability and durability even under long-term high-load work. Not only that, the Dadao Mountain Edition also has an ultra-high-strength cage-type body structure. Boron steel with a strength of up to 1300MPa is used in key parts of the body. The high-strength steel accounts for 65% of the whole vehicle, and it adopts 100% galvanizing process, which has corrosion resistance far exceeding national standards.
In terms of power, it is equipped with a PUMA 2.3T diesel engine + ZF 8AT gearbox, with a maximum power of 130kW and a maximum torque of 450N·m. It takes only 10.5 seconds to accelerate from 0 to 100 kilometers, and it can still be surging even in high-altitude mountains. The fuel consumption per 100 kilometers is 8.2L. At the same time, the Dadao Mountain Edition can output 260N·m torque at 1000 rpm, and the output characteristics of low rotation and high torque make users more relaxed when climbing and getting out of trouble.
The Dadao Mountain Edition offers two options: standard box and long box. With a large body size of 5450 (5685) / 1935 / 1872 mm, the new car has a large cargo box of 1546 (1785) / 1595 / 546 mm, with outstanding carrying capacity and carrying efficiency. The distance between the front and rear rows of the Dadao Mountain Edition reaches 865 mm, with more legroom.
In addition, the Dadao Mountain Edition also has seat heating, steering wheel heating, and a 25° golden trunk angle for the rear seats, making the driving experience more comfortable. At the same time, the Dadao Mountain Edition also incorporates fine leather grain design in many details such as the dashboard, steering wheel, door interior panels, and front seat side guards, greatly improving the texture of the cabin.
During the launch of the new car, JMC Dadao Mountain Edition launched a comprehensive discount of up to 17,000 yuan, including 10,000 yuan additional exchange, 2 years of interest-free finance, and six major owner benefits, including lifetime engine warranty, lifetime gearbox warranty, and four free door-to-door pick-up or delivery services within the first year of car purchase.
New car 2: JMC Dadao Mountain Sailing Edition
JMC Dadao is the official sponsor of the Chinese National Sailing Team, so it has specially launched 300 limited edition Dadao Mountain Sailing Edition models. Dadao Mountain Sailing Edition has specially added a limited kit, including limited joint embroidery on the seats quilted with exquisite craftsmanship and unique design, and limited body decals that combine sports and fashion elements, giving users a unique and exclusive identity.
In addition, users only need to pay a deposit of 2,000 yuan in advance to lock in the following exclusive rights: On the basis of the listing rights of the mountain version, they can obtain the same customized clothing and limited honorary certificates as the national team.
New car 3: 2024 JMC Avenue All-Rounder
The price of the 2024 Avenue All-Rounder remains unchanged, with a starting price of 113,800 yuan. The difference is that the interior of the 2024 Avenue All-Rounder has been renewed and upgraded, consistent with the Avenue Mountain Edition.
During the launch of the new car, the 2024 Avenue All-Rounder also launched a 5,000 yuan cash discount, an additional 3,000 yuan subsidy for replacement, two years of interest-free finance, and six major owner rights such as engine lifetime warranty and gearbox lifetime warranty, with a comprehensive maximum discount of 15,000 yuan.
In conclusion: JMC Avenue is full of sincerity at this Chengdu Auto Show, launching 3 new cars in one go. Among them, the Avenue Mountain Edition has brought the cost-effectiveness of entry-level off-road pickups to the extreme. The Mountain Sailing Limited Edition promotes the Olympic spirit and glory, and the pricing is very competitive. The price of the 2024 Avenue All-Rounder interior upgrade remains unchanged, and its attractiveness has been upgraded again. JMC Avenue has successively launched a number of segmented models, and on the basis of meeting users' full-scenario travel needs, it continues to consolidate its brand positioning as "China's full-scenario pickup expert."
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