D60

MAXUS D60 Brand Story 

🌱 Brand Background: From Commercial to Family

Imagine a car brand known for commercial vehicles, seeking to explore the family SUV market.
MAXUS, originally from the UK LDV Group and acquired by SAIC Maxus, gradually shifted from commercial to passenger vehicles. The D60 became the first step in its journey to capture family SUV buyers.

🚀 Birth of the D60: A New Choice for Families

Debuted at the 2019 Shanghai Auto Show:

• Mid-size SUV, offering 5, 6, or 7-seat configurations;

• Eye-catching exterior: octagonal grille, LED matrix headlights, and a full-width rear light bar;

• High-tech interior: dual-tone seats, multi-screen interaction, digital dashboard;

• Powered by 1.3T / 1.5T turbo engines, with manual or 7-speed DCT; PHEV option available.

Perfect for city commuting, weekend family trips, or short business runs, D60 is a reliable companion for modern families.

🌎 Market Significance: Key to Brand Transformation

D60 is more than a model—it’s the core of MAXUS’s passenger car strategy:

• C2B customization allows users to personalize their vehicles;

• Positioned to compete in the mid-size family SUV segment against rivals like Haval H6, Geely Xingyue;

• Demonstrates the capabilities of a Chinese brand in design, smart tech, power, and safety.

  

🔮 Future Outlook: EV and Smart Evolution

With electrification and smart technology trends, D60 continues to evolve:

• Derivative models include pure EV and PHEV versions;

• MAXUS aims to expand overseas markets in Southeast Asia and Australia;

• Features like ADAS, multi-screen interaction, and customization make D60 appealing to young families seeking a smart SUV.

  

🏁 Brand Story Summary

Since 2019, the MAXUS D60 has been more than a mid-size SUV—it represents the brand’s breakthrough into family and passenger vehicle markets.
Combining design, technology, power, and intelligence, it makes family travel smarter and more comfortable, reflecting the ambition of a rising Chinese SUV brand.