COOLRAY

Geely COOLRAY – Brand Story & Evolution

A Global Young SUV

Geely Auto, founded in 1997, is one of China’s leading automotive manufacturers with a strong global presence.
The COOLRAY is Geely’s global B-segment SUV, developed for young, dynamic, and style-conscious drivers.

Model Launch

The Geely COOLRAY was first launched in 2018, marking a new chapter in Geely’s compact SUV strategy.
From its debut, COOLRAY was designed as a global model, built to meet international safety and quality standards.

Bold Design DNA

COOLRAY introduced a sporty and futuristic design language:

• Sharp lines and contrasting color elements

• Dynamic proportions inspired by performance vehicles

• Youth-oriented interior with digital displays

Its styling clearly differentiates it from traditional compact SUVs.

Performance & Technology

COOLRAY is built on Geely’s advanced modular platform and offers:

• Efficient turbocharged engines with strong acceleration

• Responsive automatic transmission

• Smart infotainment system and connected features

• Advanced driver assistance systems (ADAS)

The focus is on fun-to-drive performance combined with daily practicality.

Global Expansion

The COOLRAY has been widely exported and locally produced in multiple regions, including:

• Southeast Asia

• Middle East

• Eastern Europe

• Latin America

It is known internationally for its sporty character, strong value, and reliable performance.

Brand Vision

Brand positioning:

A sporty, smart, and youthful SUV for the global new generation

Going forward, Geely will continue to evolve the COOLRAY with design updates, intelligent technology, and improved efficiency, keeping it at the forefront of the global compact SUV segment.