Brand History:Mitsubishi

🌟 Brand Overview

Mitsubishi Motors Corporation (MMC) is one of Japan’s oldest and most respected automobile manufacturers, and part of the renowned Mitsubishi Group.
Known worldwide for its durable vehicles, advanced 4WD technology, and strong global presence, Mitsubishi Motors has built a reputation for reliability, adventure, and innovation.

🕰️ Development History

1917–1950s: Origins and Foundation

Mitsubishi’s automotive history began in 1917 with the Mitsubishi Model A, Japan’s first mass-produced passenger car, developed by Mitsubishi Shipbuilding Co.
By the 1950s, as Japan’s economy recovered, Mitsubishi started producing small commercial vehicles and light trucks, paving the way for its entry into the passenger car market.

1960s–1970s: Official Establishment and Global Expansion

In 1960, Mitsubishi launched its first mass-market small car, the Mitsubishi 500, followed by the popular Colt series.
In 1970, the Mitsubishi Motors Corporation (MMC) was officially established as an independent automaker.
By the late 1970s, Mitsubishi entered international markets and formed a partnership with Chrysler in the U.S., exporting Mitsubishi vehicles under Chrysler’s brand network.

1980s: Innovation and Motorsport Success

The 1980s marked a decade of technological breakthroughs.
Mitsubishi introduced its advanced four-wheel drive (4WD) systems and gained fame through iconic models like the Pajero and Lancer Evolution.
The Pajero achieved multiple victories in the Dakar Rally, cementing Mitsubishi’s global image of toughness and off-road performance.

1990s: Global Growth and Model Diversification

During the 1990s, Mitsubishi expanded its global production bases into Europe, Southeast Asia, and the Middle East.
It launched several successful models such as the Galant, Eclipse, and Outlander, enhancing its appeal to a broad range of consumers.
At the same time, Mitsubishi became one of the early Japanese brands exploring hybrid and clean energy vehicle technologies.

2000s: Restructuring and Green Innovation

Facing global market challenges in the early 2000s, Mitsubishi focused on technological renewal.
In 2009, it launched the i-MiEV, one of the world’s first mass-produced electric vehicles, positioning itself as a pioneer in EV development.

2010s–Present: Alliance and Electrification

In 2016, Mitsubishi joined the Renault–Nissan–Mitsubishi Alliance, gaining access to shared technologies and global resources.
Recent years have seen the introduction of advanced plug-in hybrid SUVs like the Outlander PHEV and Eclipse Cross PHEV, showcasing Mitsubishi’s commitment to intelligent and sustainable mobility.

🌍 Global Presence

Today, Mitsubishi Motors sells vehicles in more than 160 countries and regions, with strong markets in Southeast Asia, the Middle East, South America, and Europe.
The brand is widely recognized for its reliability, durability, and exceptional off-road performance, earning lasting trust among global customers.

🏁 Conclusion

From producing Japan’s first passenger car to becoming a global leader in automotive engineering, Mitsubishi Motors has always embodied innovation, strength, and a spirit of adventure.
Whether through urban SUVs, off-road vehicles, or new energy models, Mitsubishi continues to deliver on its brand philosophy —
“Drive your Ambition.”