Edited by Asiautos Auto Part
In 2024, the Swedish auto market sales volume was 269,500 vehicles, a year-on-year decrease of 7%.
● Plug-in electric vehicles accounted for 58.4%, a slight decrease from 59.8% in 2023;
● Pure electric vehicles still accounted for 35% of the share, but the market growth rate slowed down or even declined.
This was caused by economic pressure, incentive policy adjustments and high prices of electric vehicles.
◎ Tesla Model Y has been the best-selling model for eight consecutive months;
◎ Volvo EX30 and Volkswagen ID.7 followed closely behind.
01Overview of the Swedish automobile market and power system pattern
●Market sales and power system distribution In 2024, Sweden's overall automobile sales fell 7% year-on-year to 269,500 units. The power system distribution is as follows:
◎ BEV: 35.0%, down 3.7% from 2023.
◎ Plug-in hybrid electric vehicle (PHEV): 23.4%, up 2.3% year-on-year.
◎ Hybrid electric vehicle (HEV): 10.1%, up 2% year-on-year.
◎ Internal combustion engine vehicle (gasoline + diesel): 29.5%, basically the same as the previous year. Electric vehicles still dominate the market, but their growth rate has slowed significantly, especially the decline in the share of BEVs. Swedish policies and economic factors still have an impact on consumers' car purchase choices.
● Brand performance: Tesla is the leader, and Chinese brands face challenges
◎ Tesla: Model Y continues to lead with an overwhelming advantage, with annual sales reaching 23,654 units, occupying an absolute dominant position in the BEV market.
◎ Volvo: EX30 became the runner-up of the year, achieving outstanding results in its first year on the market, demonstrating the strong competitiveness of Swedish local brands.
◎ Volkswagen: ID.7 performed outstandingly and rose to eighth place.
● Performance of Chinese brands:
◎ BYD: Atto 3 ranked 11th in 2023, but slipped to 52nd in 2024. This is not a product problem, but due to BYD's global strategic adjustment, the Swedish market has not received sufficient resource support.
◎ Zeekr: Zeekr X has become a highlight, with sales reaching 161 units in December, setting a monthly record, and future performance is worth paying attention to.
The competitiveness of Chinese brands in the Swedish market needs to be further strengthened, especially in terms of resource allocation and market promotion, which requires more precise layout.
02 Model performance and competition analysis
● The annual model performance mainly includes three models, Model Y, EX30 and Volkswagen ID.7.
◎ Model Y: It topped the list with 23,654 units sold throughout the year, showing its comprehensive advantages in cost performance and performance.
◎ Volvo EX30: It ranked second in its first year on the market, proving that local brands have a precise grasp of market demand.
◎ Volkswagen ID.7: As a representative of mid-to-high-end models, its performance has steadily increased. Chinese brand models such as Zeekr X and BYD Atto 3 have gradually accumulated users in the market segments, but have not posed a threat to the leading brands.
● The Swedish electric vehicle market shows polarization:
◎ Market integration of leading brands: Brands such as Tesla, Volvo and Volkswagen continue to attract major market share with their rich product lines and brand loyalty.
◎ Breakthrough opportunities for new entrants: Chinese emerging brands such as Zeekr gradually penetrate the market segments through price advantages and technological innovation.
Traditional internal combustion engine brands are slowing down the loss of market share through HEV and PHEV, while BEV manufacturers need to resolve pricing and supply chain issues to further expand market coverage.
| EKEA-4107300 | TA70-2001300AA | EKEA-8400020/77 |
| EKEA-4116300 | TA-1309010A | EKEA-8202100 |
| EKEA-4113200 | TA-3568010C-E3. | EKEA-8202109 |
| EKEA-2803131 | EKEA-3103100S | EKEA-6105100 |
| EKEA-2803141 | ST-3104100S | EKEA-6205100 |
| EKEA-2803111S/30 | TA-1308010G | EKEA-620519 |
| EKEA-2803311 | EKEA-1303180 | EKEA-6101010/77 |
| EKEA-2803500A | EKEA-8105010 | EKEA-6101019/77. |
| EKEA-2803112 | EKEA-8103020 | EKEA-6201010177 |
| EKEA-3102310A | EKEA-4102200 |
EKEA-6201019/77 |
| HC-6101010 | HCE-2804119 | HCE-4113100 |
| HC-6101019 | HCE-4113100 | HCE-4113200 |
| HC-6201010 | HCE-4113200 | HCE-4121010 |
| HC-6201019 | HCE-8121211 | HCE-4121020 |
| HCE-8402010 | HCE-8403011 | HC-3401120 |
| HCE-8403010 | HCEF-2803111 | HCE-2904010 |
| HCE-8403019 | HCEF-2803115 | HCE-2904020 |
| HC-3501111 | HCEF-2803251 | HCE-2905100 |
| HCE-3502111 | HCEF-2803261 | HCE-2905200 |
| HCE-1301010 | HCEF-2804218 | HCE-2915100 |
| HCE-1308010 | HCEF-2804320 | HCE-2915200 |
| HCE-8103020 | HCEF-2804420 | HC-2001100 |
| 476ZQA/476ZQB | HA2HE-8103020 | SA3F-8402010/70 |
| 5A-1117100 | 476ZQC-1003300 | SA3F-6301010/70 |
| 472QA-3707100A | 472QA-1004011 | SA3HE-1301010C |
| SA3HA-3501500 | 472QA-1004012 | SA3HA-3401010 |
| SA3EA-3502113D | 476ZQC-1004100 | SA3HA-3401010 |
| SA3F-5205210 | 476ZQC-1004013A | SA3F-2904010 |
| SA3F-4121010C | 476ZQC-1005101 | SA3F-2904020 |
| SA3F-4121020C | 472QA-1002011A | SA3HA-2905200 |
| SA3F-4133020J | 472QA-1002013 | SA3HA-2915100 |
| SA3F-4107300J | 472QA-1002401 | SA3HA-2915200 |
| SA3F-5205110 | 487ZQA-1021900 | SA3HA-3501011A |
| SA3HA-2803118 | 476ZQC-1003101 | SA3EA-3502112 |
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