Great Wall Motors' sales in the 50th week increased by 11.8% month-on-month by Asiautos Auto Parts(China Car Aftermarket Parts Expert)

Edited by Asiautos Auto Part 

In the latest week, many brands under Great Wall Motors continued to climb steadily in the market, with cumulative sales reaching 20,704 units, an increase of 11.8% month-on-month. Among them, the Haval brand performed particularly well, contributing 12,522 units, an increase of nearly 19% year-on-year. The Tank brand also grew steadily, reaching 4,341 units; the WEY brand recorded 1,832 units, and the Ora brand was relatively stable, at 1,009 units.

One-sentence comments from each brand:

● Haval: Continuously expanding its advantages, Haval H6 and Big Dog series have become the main force.

● Tank: PHEV models have gradually become an important part of Tank brand sales.

● WEY: Blue Mountain has maintained stable growth, and the luxury route has gradually been recognized by the market.

● Ola: Good Cat sales are stable, but the overall performance is slightly flat.

01TOP 10 core models weekly data 

● Haval H6: 4146 units (50th week), an increase of 19.8% from last week.

● Haval Big Dog: 3235 units, an increase of 18.6% month-on-month.

● Haval Raptor: 2620 units, an increase of 23.6% month-on-month.

● WEY Blue Mountain: 1662 units, an increase of 15% month-on-month.

● Tank 300: 1467 units, an increase of 11.5% month-on-month.

● Tank 400 PHEV: 1198 units, an increase of 9.1% month-on-month.

● Tank 500 PHEV: 1386 units, an increase of 28.4% month-on-month. 

● Ora Good Cat: 954 units, an increase of 7.8% month-on-month.

● Haval Second Generation Big Dog: 1111 units, an increase of 21.8% month-on-month.

● Haval H9: 553 units, an increase of 27.7% month-on-month.

02 Market pattern analysis

● Market advantages of Haval brand: Haval takes SUV as its core and continues to occupy a good position in the medium and compact SUV market.

Haval H6 is still the sales champion in the market. Its stable product strength and high cost performance are the key to sustained growth. Haval Big Dog series performs well in the younger and segmented markets, especially the second-generation Big Dog has attracted many users with its more intelligent configuration.

● Tank brand's new energy exploration: Tank brand continues to deepen its new energy layout, and Tank 400 PHEV and Tank 500 PHEV have achieved double-digit growth.

As a high-end brand focusing on off-road, Tank has introduced more intelligent and luxurious configurations in plug-in hybrid models, which has increased the brand premium and injected more vitality into the segmented market. Off-road classification is indeed a good idea.

● WEY brand's luxury transformation: WEY Blue Mountain's sales have grown steadily, showing that the market acceptance of its luxury strategy is gradually increasing.

As a model focusing on high-end family cars, the success of Blue Mountain proves that Great Wall's high-end combination with intelligent driving still has potential.

● Ora brand's market positioning for women and small cars: Ora Good Cat has performed stably in the small electric car market, but the overall growth of the brand is weak.

With the intensification of market competition and changes in subsidy policies, Ora needs to solve how to further enhance product competitiveness and optimize user experience without price fluctuations.

Great Wall Motors has two parallel lines in the SUV and new energy fields, and its overall sales have maintained steady growth. In the face of increasingly fierce market competition, differentiated competition between brands needs to be further strengthened, and the proportion of new energy models in sales is gradually increasing, which also means that future technology iteration and cost control will become key competitive advantages.

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