2024 October New Vehicle Sales of UK Market by Asiautos Auto Parts(MG vehicles Aftermarket Parts Expert)

In October 2024, the British new car market faced another sales decline, with a drop of 6%. However, the overall sales year-to-date performance is still impressive, with a year-on-year increase of 3.3%, reaching 1,658,382 vehicles.

The performance of Chinese car companies is as follows:

• MG sold 5,303 vehicles in the UK this month, with a market share of 3.70%, a year-on-year decrease of 12.8%. Cumulative sales in 2024 will be 67,492 vehicles, with a market share of 4.10%, a year-on-year decrease of 0.4%.
• As a new brand, Omoda sold 870 vehicles this month, with a market share of 0.60%, and cumulative sales of 1,997 vehicles, with a market share of 0.10%.
• BYD sold 780 vehicles this month, with a market share of 0.50%, a rapid year-on-year growth, with cumulative sales of 6,040 vehicles, and a market share of 0.40%.
• Euler sold 51 vehicles this month, with a low market share, a year-on-year decrease of 44.6%, and cumulative sales of 1,127 vehicles, with a market share of 0.10%.
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1. British car sales channels

• All sales channels declined in October.

◎ Fleet sales channels are still the main support, with the smallest decline of only 1.7%, reaching 86,701 vehicles, and the market share rose to 60.1%, a significant increase compared with 57.4% in the same period last year.

◎ The performance of the private car purchase market was relatively weak, with sales falling by 11.8% year-on-year to a total of 54,853 units, and market share falling to 38%, down from 40.5% last year..

• In the choice of power type,

◎ In October, sales of gasoline vehicles fell by 14.2% to 72,681 units, and their share dropped to 50.4%.

◎ Diesel vehicle sales dropped sharply by 20.5%, with only 8,961 units remaining, accounting for 6.2%.

◎ Among plug-in hybrid electric vehicles (PHEV) and hybrid electric vehicles (HEV), sales of PHEV fell by 3.2%, while HEV sales fell by only 1.6%.

◎ Pure electric vehicles (BEV) have become the only power type that has bucked the trend, growing significantly by 24.5% year-on-year, and its market share reached 20.7%. This figure was only 15.6% in October last year.

• At the brand level

◎ Volkswagen (+1.8%) continued to maintain its leading position in October, occupying 8.6% of the market share. Since the beginning of this year, Volkswagen's market share has increased by 9.2%, demonstrating its solid position in the British market.

As a representative of traditional car companies, Volkswagen is competitive in both fuel vehicles and electric vehicles. Especially after launching a series of electric models, it has attracted more consumers who pursue environmental protection.

◎ Although BMW (-15.9%) experienced a significant year-on-year decline, its sales performance in September was outstanding and it rose to second place.

◎ At the same time, sales of brands such as Audi (-28.5%) and Ford (-27.5%) both declined year-on-year. Although Audi still ranks second, the decline in sales indicates that high-end brands face challenges in the current economic environment. .

◎ Brands such as Kia (+24.7%) and Mercedes-Benz (+37.4%) have shown strong growth momentum, especially Kia’s strong competitiveness in the SUV market.

• Among emerging electric brands

◎ BYD performed well, with a year-on-year growth of 326.2%;

◎ Jeep’s sales increased by 295.4%;

Showing its rapid rise in the British market.

The sales of Chinese brands in the UK have increased, with a small but significant increase in market share. New brands such as Omoda have entered the top 30, showing that their market penetration is gradually increasing.

02 model performance:

The continued popularity of SUV models

• On specific models,

◎ Kia Sportage (+32.5%) became the sales champion in October, marking its sixth monthly victory this year. This achievement shows the continued popularity of SUV models in the British market, especially among family users and consumers who pursue space and safety. Very popular among readers.

◎ Followed by Mini (-22.7%), its market performance has been improved, and it entered the top three in September.

◎ Volvo XC40 (+3.8%) and Volkswagen Tiguan (+2.8%) also entered the forefront, further confirming the popularity of SUVs.

◎ Although Ford Kuga (-17.6%) declined year-on-year, its ranking rose to 6th place, showing the market's demand for cost-effective SUV models.

◎ Compact models such as Toyota Yaris (+17.1%) and Peugeot 208 (+60.9%) also performed well, especially Peugeot 208, which entered the top 10 for the first time since August 2022, marking its entry into the compact car market. Popularity rises.

The sales trend of the British market in October 2024, the rapid advancement of the electrification process, and the market share of pure electric vehicles have increased significantly, especially when Tesla's market share is low, it still achieves growth.

The continued popularity of SUV models and the entry of more Chinese brands will change the future structure of the British market.