Changan Begins Deeper Integration of AVATR and DEEPAL

Changan Automobile is taking another major step in reorganizing its new-energy vehicle business.

On September 27, 2026, Changan Automobile reportedly established a new first-level department called the AD Synergy Development Department. The abbreviation “AD” refers to AVATR + DEEPAL, signaling that the two brands will strengthen cooperation in areas such as technology, research and development, supply chains and manufacturing.

Rather than completely merging the two brands, the current approach is focused more on organizational coordination and resource integration, while AVATR and DEEPAL continue to operate as separate brands.

Why Is Changan Integrating AVATR and DEEPAL?

The integration comes as Chinese automakers increasingly focus on improving efficiency, reducing duplicated investment and strengthening their new-energy vehicle operations.

AVATR is positioned as a premium intelligent electric vehicle brand, while DEEPAL focuses more on the broader mainstream market.

The two brands therefore have different market positioning, but they also share many technological requirements, including:

• Electric vehicle platforms

• Battery technology

• Electric drive systems

• Intelligent driving

• Smart cockpits

• Vehicle software

• Supply chains

• Manufacturing resources

• Research and development

By increasing cooperation between the two brands, Changan can potentially reduce duplicated resources while allowing technologies and platforms to be used across a larger vehicle volume.

AVATR and DEEPAL Will Not Become the Same Brand

One important point is that the integration does not necessarily mean AVATR and DEEPAL will become one consumer-facing brand.

Their positioning remains different.

AVATR focuses on the premium intelligent vehicle market, with products positioned around design, intelligent driving, luxury and advanced technology.

DEEPAL focuses more on young consumers and the mainstream new-energy market, offering electric and extended-range models across a wider price range.

Changan's recent corporate disclosures continue to describe AVATR as a premium intelligent new-energy brand and DEEPAL as a technology-oriented brand serving a broader market.

The more likely direction is therefore:

Separate brands + shared resources + deeper technological cooperation.

Technology Sharing Could Become a Key Part of the Strategy

One of the most interesting aspects of the restructuring is the potential for technology developed for higher-end AVATR products to be introduced into DEEPAL models.

AVATR has established deep cooperation with Huawei and CATL, covering intelligent driving, intelligent cockpit systems and battery technologies. Changan has also emphasized the importance of cooperation between its new-energy brands and technology partners.

At the same time, DEEPAL has a larger potential user base and greater scale in the mainstream market.

This creates a possible two-way benefit:

AVATR → technology and premium positioning

DEEPAL → scale and broader market coverage

If successfully implemented, shared technology and components could help reduce development costs and improve economies of scale.

Global Expansion Is Becoming More Important

The integration is also taking place as Changan accelerates its international expansion.

Changan's 2026 annual report states that the company is moving from a China-centered strategy with overseas exports toward a more integrated global development model. It plans to launch products from DEEPAL and AVATR in markets including Europe, Southeast Asia, the Middle East, Africa and Latin America.

This means that cooperation between the two brands is not only relevant to the Chinese market.

A larger shared technology and supply-chain system could also help support the brands' overseas expansion.

For international distributors and spare-parts businesses, this is particularly important because a larger overseas vehicle population normally creates additional demand for:

Body Parts | Lighting Parts | Brake Parts | Suspension Parts | Filters | EV Components | Electrical Parts | Interior Parts

AVATR's New Flagship SUV

AVATR is also preparing a major new flagship SUV.

According to AVATR's official information, its new 9-series flagship SUV entered China's Ministry of Industry and Information Technology product announcement process in September 2026. The vehicle is positioned as a high-end flagship SUV and measures 5,285 mm in length, 2,025 mm in width and 1,810 mm in height, with a 3,150 mm wheelbase.

The new flagship is expected to combine advanced intelligent-driving technology, electrification and high-end design.

AVATR's official product strategy also continues to emphasize cooperation with Huawei and CATL, while expanding its global product portfolio.

For AVATR, the success of its upcoming flagship products could therefore have an important impact on the brand's future market expansion.

What Does the Integration Mean for Consumers?

For existing DEEPAL and AVATR owners, the most immediate impact is likely to be limited because the two brands continue to maintain separate product identities and customer-facing positioning.

In the longer term, however, consumers may see changes in areas such as:

• Software updates

• Intelligent-driving functions

• Vehicle platforms

• Battery technology

• Parts sharing

• Manufacturing efficiency

• After-sales service

• Global spare-parts availability

The actual effect will depend on how quickly Changan implements the organizational and technological integration.

What Does This Mean for the Auto Parts Market?

For the Chinese auto-parts industry, deeper cooperation between AVATR and DEEPAL could create new opportunities.

Shared platforms, electronic systems, EV components and manufacturing resources may gradually increase the commonality of certain components.

At the same time, body panels, lamps, bumpers and other appearance-related parts will continue to require model-specific matching because AVATR and DEEPAL remain separate brands with different vehicle designs.

For distributors and wholesalers, accurate identification will therefore remain important.

The key information for sourcing should include:

Brand | Model | Model Year | Vehicle Version | LHD/RHD | OE Number | VIN

Asiautos – Chinese Supplier for AVATR and DEEPAL Parts

Asiautos is a professional Chinese supplier of AVATR and DEEPAL original-quality and aftermarket-quality auto parts.

We provide one-stop sourcing solutions for Chinese new-energy vehicle parts, including:

Headlights | Taillights | Front Bumpers | Rear Bumpers | Grilles | Fender Liners | Mirrors | Brake Pads | Brake Discs | Filters | Suspension Parts | EV Components | Electrical Parts | Body Parts

With the continued development of AVATR and DEEPAL in China and overseas markets, demand for replacement and aftermarket parts is expected to become increasingly important.

Asiautos can help international distributors, wholesalers, repair shops and auto-parts businesses source Chinese vehicle parts according to model year, configuration, OE number and VIN, with both original-quality and aftermarket-quality options available.

The Next Stage of Changan's New-Energy Strategy

The deeper cooperation between AVATR and DEEPAL represents another step in Changan Automobile's broader new-energy strategy.

The core idea is relatively straightforward:

Reduce duplicated resources → Share technology → Improve efficiency → Expand product coverage → Accelerate global expansion.

Whether this strategy ultimately produces stronger market performance will depend on product competitiveness, cost control, brand positioning and overseas execution.

One thing is already clear: Changan is moving toward a more integrated new-energy ecosystem, while keeping AVATR and DEEPAL as distinct consumer brands.

For the Chinese EV industry and the global Chinese auto-parts market, the development of these two brands will be worth watching closely.