Azera

Hyundai Azera Brand History

🚘 1. First Generation: Entry into Full-Size Sedan Market (2005–2011)

In 2005, Hyundai launched the Azera (known as Grandeur TG in some markets), positioned as a full-size/executive sedan.
The model combined Hyundai’s mid-size sedan technology with luxury design elements and spacious interiors, aiming to compete with vehicles like Toyota Camry and Nissan Teana.

⚙️ 2. Second Generation: Global Expansion and Technology Upgrade (2011–2016)

In 2011, the second-generation Azera debuted:

• Exterior became more elegant and bold with Hyundai’s hexagonal grille;

• Interior upgraded with premium multimedia systems and comfortable seating;

• Powered by 3.0L V6 gasoline engine with enhanced performance;

• Sold in North America, Middle East, and Asia, strengthening Hyundai’s global presence in full-size sedans.

  

🌍 3. Third Generation: Smart and Luxurious Upgrades (2016–2020)

The third-generation Azera was launched in 2016 (still called Grandeur in some markets):

• Sleeker exterior design, with premium audio, touchscreen, and connected systems;

• Equipped with ADAS (Advanced Driver Assistance Systems) for improved safety;

• Focused on comfort and luxury, targeting mid-to-large sedan buyers in North America, Middle East, and Asia.

  

🧭 4. Brand Positioning and Market Role

• Azera serves as Hyundai’s mid-to-large flagship sedan, balancing comfort, performance, and luxury;

• While not as globally popular as the Sonata, it demonstrates Hyundai’s capability in full-size sedan design and technology;

• In some markets, Azera represents Hyundai’s premium family or executive sedan.

  

🏁 Summary

Since its debut in 2005, the Hyundai Azera has evolved through three generations, from a mid-to-large family sedan to a full-size luxury flagship, integrating design, technology, safety, and comfort, becoming a key model in Hyundai’s global luxury sedan lineup.