Edited by Asiautos Auto Part
On April 7, 2025, Beijing Off-road held a highly anticipated press conference at the National Tennis Center in the Olympic Forest Park, announcing the official launch of its new model BJ40 Extended Range. This new car, positioned as a "super extended-range smart hard-core SUV", has an official guide price of 179,800-199,800 yuan, a minimum renewal price of 154,800 yuan after adding national subsidies and replacement subsidies, and a "off-road equal rights gift package" worth 55,000 yuan and seven listing benefits worth 40,000 yuan. It breaks the price barrier and technical ceiling of the hard-core SUV market in one fell swoop, opening a new era of "everyone can go off-road" for off-road enthusiasts and family users.
In traditional perception, hardcore SUVs are often associated with "high threshold", "high fuel consumption" and "low intelligence". The price of more than 300,000 yuan and the rough mechanical texture make many consumers discouraged. The debut of BJ40 extended-range has first achieved a disruptive breakthrough in the price dimension: through the large-scale application of extended-range technology, precise cost control and sincere car purchase policies, the entry threshold of hardcore SUVs has been lowered to the 150,000 yuan range - this price is even lower than some urban SUVs, but it provides overwhelming off-road performance and intelligent experience.
Five major advantages: redefining the technical benchmark of hardcore SUVs
The disruptiveness of the BJ40 extended-range vehicle lies not only in its price, but also in its five core advantages of "super hard-core, super extended-range, super off-road, super smart, and super safe", which have built a new technical coordinate system for hard-core SUVs:
Super hardcore
Inheriting the off-road gene of Beijing Off-road for 67 years, the BJ40 Extended Range adheres to the hardcore aesthetics in design: 1:1 super square aspect ratio, four-wheel four-corner layout, 1964mm highest body in the same class, creating a golden visual ratio with great power; the five-square hole front grille is inspired by the battlement wall of the Great Wall, and the eight "Shenzhou original colors" exterior color schemes are taken from the natural landscape of the motherland, integrating Chinese elements into industrial design. The 4790mm vehicle length and 2760mm wheelbase bring a spacious cabin, and the 1.2㎡ panoramic sunroof and 965L trunk take into account off-road passability and family travel practicality, so that hardcore is no longer equivalent to "rough".
Super Range Extender
Aiming at the pain points of high fuel consumption and short battery life of traditional hardcore SUVs, the BJ40 Range Extender is equipped with a 40.3-degree ternary lithium large battery, achieving a pure electric range of 152km, and a comprehensive range of 1,200km with full fuel and full charge, completely saying goodbye to the "anxiety of finding a gas station". Its range extender system uses the same technology as the Enjoy World, with a power generation efficiency of up to 97.5%. Even at a high speed of 145km/h, it can still maintain a balance between power generation and power consumption; the 5.5-second zero-hundred acceleration performance gives the 2-ton hardcore SUV a performance car-level explosive power. The original AI Energy Management Master can predict more than 20 extreme scenarios, and the all-weather intelligent temperature control system supports a wide range of operating temperatures from -41℃ to 60℃. Whether it is on the plateau, snow or in the heat, the battery life and performance are always online.
Super off-road
As the "inventor of Chinese off-road vehicles", Beijing Off-road has demonstrated its profound technical accumulation in the BJ40 extended-range: the all-terrain intelligent electric ATS system provides 11 driving modes, covering all scenarios such as snow, mud, and sand; the only "three locks + intelligent electric full-time four-wheel drive" combination in its class, the intelligent electronically controlled central lock has a response speed 30 times faster than the traditional mechanical lock, supports 100% slope climbing, and has the best climbing ability in its class; the four-wheel independent suspension and 20-inch wheels are matched with 275mm wide tires, taking into account both off-road passability and road comfort, making driving on unpaved roads no longer bumpy and unbearable.
The Super Intelligent
BJ40 Extended Range breaks the inherent impression that "hard-core SUV equals low configuration" and achieves comprehensive transcendence in intelligence: the Super Intelligent Driving 3.0 system composed of 12 ultrasonic radars + 5 millimeter-wave radars + 5 cameras supports full-scene active safety and automatic parking, allowing off-road novices to easily cope with complex road conditions; the only five-screen interactive system in its class, the same zero-gravity seats as BBA, and Harman Infinity audio create an immersive smart cockpit; a 1.7-meter-long double flat bed, a roof drone kit, and 10 charging ports throughout the vehicle upgrade the hard-core SUV to a "mobile outdoor living room" to meet the needs of multiple scenarios such as family camping and long-distance crossing.
Super safety
Safety is the foundation of hardcore SUVs. BJ40 Extended Range takes a two-pronged approach in terms of structure and battery safety: the body is made of 79.8% hot-formed steel and high-strength steel, and is embedded with the world's only embedded metal roll cage, with a pressure resistance of 130,000N; the battery system is equipped with a three-layer protection system, and the 47mm guard plate gap doubles the anti-collision ability, becoming the only hardcore SUV battery in the industry that has passed the six-dimensional safety certification (anti-extreme cold and heat, anti-vibration, anti-scratch, anti-twist, unblocking, and waterproof). Even in extreme working conditions such as bottoming and wading, the battery safety can still be guaranteed.
The launch of the BJ40 extended-range vehicle is essentially a revolution about "freedom": it makes off-roading no longer a toy for a few people, but a lifestyle for the majority; it makes hard-core no longer a compromise, but a combination of performance and comfort; it makes Chinese brands no longer follow, but lead the technological trend of hard-core SUVs around the world. The starting point of 154,800 yuan is not the end of the price war, but the beginning of an era - when "super extended-range" and "hard-core off-road" are deeply integrated, what we see is not only the birth of a car, but also the leap of China's automobile industry from "manufacturing" to "creation". For consumers, this may mean: It's time to put aside the inherent prejudice against hard-core SUVs and drive the BJ40 extended-range vehicle to embrace those distant places that have never been reached.
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