Edited by Asiautos Auto Part
New car launch and breakthrough
Model lineup and highlights
Half a year ago, SAIC MAXUS shocked the light commercial vehicle market with the grand momentum of "launching four vehicles simultaneously". The four models released this time, EV90, V90, V80 PLUS and V80 , not only continue its high quality, but also achieve new breakthroughs in many aspects, leading the wide-body light commercial vehicle market to move towards higher standards.
Price and market positioning
The four advanced models launched this time - EV90 Electric King, V90 Intelligent Transport King, V80 PLUS Almighty King and V80 Cargo Carrier - will undoubtedly further consolidate SAIC MAXUS's leading position in the light passenger vehicle market. Among them, the EV90 Electric King , as a non-operating version, has a starting price of 289,000 yuan, and the operating version has a starting price of 305,500 yuan, which fully demonstrates its excellent cost performance . The starting price of the V90 Intelligent Transport King long-axis model is 168,800 yuan, the starting price of the V80 PLUS Almighty King short-axis model is 139,800 yuan, and the starting prices of the V80 Cargo Carrier short-axis and long-axis models are 108,800 yuan and 128,800 yuan respectively. These models highlight their market positioning of intelligent transportation and multi-function.
Cumulative sales and market position
As of now, SAIC MAXUS has firmly established an important position in the light commercial vehicle market with its standards of "customization", "passengerization", "intelligence", "new energy" and "internationalization". Over the past ten years, its annual compound growth rate has reached 60%, and the global production and sales of light commercial vehicles have exceeded 300,000 units . In particular, in 2020, the annual sales of its wide-body light commercial vehicle family surged by 83.8% year-on-year, becoming the annual sales champion of a single brand.
International recognition and future development
SAIC MAXUS adheres to the brand concept of "born global", and its products have spread across 48 countries and regions around the world. Especially in the international market, EV90 Electric King has obtained EU certification for its excellent product strength and won the recognition of world-renowned express companies including FedEx and Australia Post. This not only enhances the brand's global influence, but also lays a solid foundation for the future development of the international market.
Detailed model introduction
EV90 Electric King
As one of the highlights of the conference, the EV90 stands out for its excellent endurance and advanced technical configuration. It can travel up to 400 kilometers on a single charge, making it a leader in the same market. In addition, the EV90 is the only pure electric wide-body light passenger car on the market equipped with 6 airbags, and provides an ultra-long warranty period of up to 5 years and 600,000 kilometers, highlighting its representative status as a new energy light passenger car .
V90 Smart and V80 Series
The V90 Smart King and the V80 series also performed well. The V90 Smart King is not only equipped with the same imported 6AT manual transmission as luxury brands, but also equipped with the "SAIC π" 2.0T National VI diesel engine, which won the title of "China Heart" Top Ten Engines. The V80 PLUS All-Round King provides spacious passenger space with a volume 15% higher than its competitors, while the V80 Cargo King performs well in terms of economy and high efficiency.
V80 is the best seller
The V80 cargo truck has won wide acclaim for its efficient loading capacity and economical fuel consumption. Based on the National V Classic Edition, it has been fully upgraded to the National VI emission standard, with a fuel consumption of as low as 7.5L per 100 kilometers. Its large internal volume and modern exterior design make it an outstanding performer in the freight market .
Market strategy and C2B model
Innovation strategies and achievements
Although SAIC MAXUS has a relatively short history in the commercial vehicle market, it has demonstrated its determination to improve its product matrix and promote the passengerization of commercial vehicles by continuously launching new vehicles. This enterprising spirit is not only reflected in the improvement of product strength, but also in its global strategic layout.
C2B model introduction and advantages
In order to meet the personalized needs of users, SAIC MAXUS pioneered the C2B intelligent customization model in the world. This model not only meets the needs of users for "one thousand faces for one thousand people", but also enhances the value of users in the entire process of car purchase and use by reconstructing the business chain. Through the C2B model, SAIC MAXUS has become a pioneer in the industry, and this innovative model has opened up broader prospects for its future development.
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