Edited by Asiautos Auto Part
In the week ending December 22, 2024, Geely Group's brand matrix in the Chinese auto market showed strong sales performance, with sales data of major brands:
● Geely: 27,357 units. The growth momentum continues, and the popularity of its models remains unabated.
● Zeekr: 5,239 units. High-end smart electric brands gradually expand their market share.
● Lynk & Co: 8,065 units. The high-end youth positioning has a significant effect and stable performance.
● Galaxy: 20,718 units. The Galaxy brand, which focuses on new energy models, has risen rapidly, with weekly sales breaking new highs.
Judging from the data, Geely Group's multiple brands are working together to cover different market segments, and the overall trend is upward.
01Brand sales trends and analysis
● Geely: Main brand grows steadily
Geely brand sold 27,357 vehicles this week, up 2.8% from the previous month. Core models such as Xingyue L and Xingrui continue to be the main sales force, with Xingyue L leading the way with 7,935 vehicles. The performance of Boyue and Emgrand series is relatively stable, consolidating Geely's advantage in the traditional fuel vehicle market. As the layout of new energy products deepens, Geely's sales structure is gradually transitioning to electrification.
● Zeekr: High-end brands expand steadily
Zeekr brand sold 5,239 vehicles this week, up 2.1% from the previous month. As a high-end electric brand, Zeekr's competitiveness in the market segment is gradually emerging. Among them, Zeekr 7X performed well, reaching 2,099 vehicles, becoming a new growth point for the brand. Products such as Zeekr 001 and Zeekr X maintained a stable delivery rhythm.
● Lynk & Co: Younger positioning helps sales
Lynk & Co brand sold 8,065 vehicles this week, up 17.8% from the previous month. The main models Lynk & Co 08 EM-P and Lynk & Co 03 performed well, reaching 1,963 and 2,219 units respectively. The launch of Lynk & Co 06 Remix further enriched the product line and helped the brand reach more young consumers.
● Galaxy: New energy brands are rising rapidly
The Galaxy brand performed particularly well, with sales of 20,718 units this week, a 5% increase from the previous month. New energy models such as Galaxy L7 and Geely Xingyuan are the main sales drivers, reaching 1,994 and 5,068 units respectively. With the increase in the penetration rate of new energy vehicles, the rapid expansion of the Galaxy brand is in line with market trends.
02 Sales of Geely’s main models
● The 51-week sales ranking of various brands under the Geely Group shows a scene of fierce competition and each having its own merits.
◎ The leader was Geely's Xingyue L, which took the lead with 7,935 units sold;
◎ Xingrui was not to be outdone, following closely with 6,273 units sold;
◎ Geely Xingyuan and Galaxy Starship 7 EM-i of the Galaxy brand performed well, selling 5,068 and 4,791 units respectively, and together with the Boyue, Panda MINI, Galaxy E5 and other models of the same group, they consolidated Geely's market share;
◎ Emgrand EC7, Binyue, and Lynk & Co 03 also performed steadily, all ranking in the top ten;
◎ Popular models such as Zeekr's Zeekr 7X and Zeekr 001, Galaxy's Galaxy L7, and Lynk & Co 08 EM-P were chasing each other in the 11th to 20th place;
◎ ICON, Zeekr X, Binrui and other differentiated models also have a stable consumer group. Each model exerts its strength in different segments, together outlining the group's diverse and prosperous sales map.
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