Recently, the China Passenger Car Association released sales data for September. In September, the retail volume of narrow passenger cars nationwide reached 2.109 million units, an increase of 4.5% year-on-year and 10.6% month-on-month; as of now, the cumulative retail volume this year is 15.574 million units, an increase of 2.2% year-on-year. In September, the retail volume of conventional fuel vehicles was 990,000 units, a year-on-year decrease of 22% and a month-on-month increase of 12%; the cumulative retail volume of conventional fuel vehicles from January to September was 8.44 million units, a year-on-year decrease of 16%. As of September 2023, the retail penetration rate of domestic new energy vehicles has reached 53.3%. So, as the "seven giants" of major domestic traditional automakers, how did they perform in September? Let's take a look together.
- BYD (passenger cars)
September sales: 417,600
Sales from January to September were 2.749 million units.
In September, BYD's sales reached 419,400 units, up 45.91% year-on-year, the first time the company's monthly sales exceeded 400,000 units. By the end of September, BYD's passenger car sales totaled nearly 2.75 million units, and total sales are expected to exceed 3 million units by October. If this goal can be achieved, it will exceed last year's full-year sales.
According to the single-brand sales data in September, BYD's Dynasty series and Ocean series sold a total of 401,572 units. Among them, the Dynasty series exceeded 200,000 units for the first time, with the three major series of Qin, Song and Yuan contributing 75,785 units, 46,125 units and 45,618 units respectively; the Ocean series sold 194,099 units, and the Seagull, Seal and Song series sold 43,425 units, 58,258 units and 43,010 units respectively; Fangchengbao Automobile sold 5,422 units; Tengshi Automobile sold 10,299 units; and Yangwang Automobile sold 310 units.
In the international market, BYD's exports in September reached 33,012 units, a year-on-year increase of 17.7%. So far this year, the cumulative export volume has exceeded 280,000 units, which has played an important role in promoting BYD's sales performance.
- Geely
September sales: 308,000 units
Sales from January to September were 2.319 million units.
In September, Geely Holding Group's total sales reached 308,119 units, setting a record high, with a year-on-year growth rate of 17.8%. Among them, the sales volume of new energy models was 152,515 units, a year-on-year increase of 59.6%, and the market penetration rate of new energy was 49.5%; from January to September, the cumulative sales volume was 2,319,664 units, a year-on-year increase of 21%; the cumulative new energy sales volume was 976,256 units, a year-on-year increase of 50%. 1%.
In terms of brand sales, Geely brand sales were 154,813 units, Lynk & Co brand sales were 25,803 units, and Zeekr brand deliveries were 21,333 units. Volvo Cars' global sales in September reached 62,458 units, mainly concentrated in the domestic and European markets; while Proton's sales in September were 11,269 units, ranking second in Malaysia's car sales.
In terms of exports, Geely's car exports in September reached 39,183 units, a year-on-year increase of 51%; and the total number of exported cars so far this year is 314,038 units, a year-on-year increase of 68%.
- Chery Group
Sales in September were 244,500 units.
Sales from January to September were 1.752 million units.
In September 2023, Chery Holding Group's car sales reached 244,534 units, a year-on-year increase of 28.6%. Among them, the export volume was 109,048 units, a year-on-year increase of 20.6%; the sales of new energy vehicles were 58,941 units, a year-on-year increase of 183.4%.
Sales of the four major passenger car brands: Chery brand sold 151,051 units in September, Xingtu brand sold 15,717 units, Jetour brand sold 60,226 units, and iCAR brand sold 5,180 units in September.
In the first three quarters of 2023, Chery Group's total sales reached 1,752,793 units, a year-on-year increase of 39.9%, equivalent to 93% of the annual sales in 2023. Among them, the sales of new energy vehicles were 331,788 units, a year-on-year increase of 186.4%; the sales of fuel vehicles were 1,421,005 units, a year-on-year increase of 24.9%; and the export volume was 829,353 units, a year-on-year increase of 24%. 5%; domestic sales reached 923,440 units, a year-on-year increase of 57.2%. Among the current domestic automakers, Chery Automobile is one of the few companies that still attaches importance to the fuel vehicle market while actively expanding the new energy vehicle market.
- Changan Automobile
September sales: 129,000 units (self-owned brand passenger cars)
Sales from January to September: 1.16 million units
During the period from January to September 2024, Changan Automobile's total sales reached 1,904,979 units, a year-on-year increase of 1.89%. Among them, Changan's self-owned brand sales were 1,584,526 units, Changan's self-owned brand passenger car sales were 1,160,876 units, and self-owned brand overseas sales reached 287,722 units. As of September 2023, the total sales of self-owned brand new energy vehicles reached 447,618 units.
Changan recently released detailed performance of each sub-brand from January to September. Data showed that Changan Qiyuan delivered 109,851 vehicles during this period, Deep Blue Auto delivered 143,419 vehicles, and Avita delivered 40,904 vehicles, while the total sales of Changan brand reached 895,453 vehicles. In terms of exports, Changan Automobile's independent brand achieved overseas sales of 287,722 vehicles from January to September, a year-on-year increase of 65%. 5%.
- Great Wall Motors
Sales in September were 108,000 vehicles (including commercial vehicles).
Sales from January to September were 853,000 vehicles.
In September 2023, Great Wall Motors sold 108,398 units, a year-on-year decrease of 10.88%. As of the first three quarters of 2024, Great Wall Motors' total sales were 853,813 units, a slight year-on-year decline of 1.18%. In terms of new energy vehicles, Great Wall Motors sold 30,129 units in September, and the cumulative sales for the whole year reached 211,492 units.
According to the sub-brands, the sales of the Haval brand in September were 62,900 units, a year-on-year decrease of 14.73%; the sales of the Wei brand in September were 6,755 units, a year-on-year increase of 165.11%; the sales of Great Wall Pickup in September were 14,456 units, a year-on-year decrease of 15.94%; and the sales of the Ora brand in September were 5,486 units, a year-on-year decrease of 45%. 25%; the sales of the Tank brand in September reached 18,740 units, an increase of 3.8% compared with the same period last year.
Despite the unsatisfactory sales in the domestic market, Great Wall Motors performed quite well in the international market. Data shows that Great Wall Motors' overseas sales in September reached 44,105 units, and the cumulative overseas sales in 2024 were 324,244 units.
- GAC Group
Sales in September: 75,000 units
Sales from January to September were 503,700 units.
In September, GAC Trumpchi and GAC Aion's new car sales were 34,700 and 40,300 units, respectively, down 6.75% and 21.78% from the same period last year. In the first nine months, the cumulative sales of the two were 277,000 and 226,700 units, down 6.41% and 35.4% year-on-year, respectively.
GAC Group has been hit by the "price war" and its sales have declined. It faces huge pressure in the future, especially the new energy vehicle sector that it was originally proud of, which has become an obstacle to development. At this stage, it seems that the difficulty of achieving a breakthrough by relying on new energy vehicles has increased.
- SAIC Passenger Vehicles
Sales in September: 65,500 units
Sales from January to September were 557,700 units.
Recently, SAIC Motor released its September production and sales report tonight. The data showed that the group's total sales volume was 313,260 vehicles, a year-on-year decrease of 35.03%. Among them, SAIC Passenger Cars sold 54,366 vehicles, a year-on-year decrease of 41.12%. Zhiji's sales volume was 6,263 vehicles, a significant year-on-year increase of 246.98%, while MG India's sales volume was 5,021 vehicles.
At present, SAIC Passenger Cars owns three major brands: Roewe, MG and Feifan. Roewe has launched the D series models that can use both fuel and electricity, while MG is mainly aimed at the international market, and the future development prospects of Feifan Automobile are relatively vague. At the same time, Zhiji Automobile, as a high-end brand, currently has four products on sale: Zhiji L7, Zhiji LS7, Zhiji LS6 and Zhiji L6.
Zhiji L6
In the sales express report, Zhiji Automobile is the only brand whose sales volume has not declined, which is closely related to the hot sales of Zhiji L6 models. The sales of other brands have generally declined.
In conclusion
In 2024, the domestic auto market will usher in further "reorganization". According to the current situation, the ranking of the seven major domestic brands remains relatively stable: BYD still occupies the first position, Geely and Chery are competing for the second and third thrones. Obviously, the competition in the domestic auto market will become more and more fierce. At present, overseas exports and new energy are still the main growth areas, and many domestic brands are also actively seeking transformation and re-strengthening. 2024 may become an important turning point. What will the domestic auto market look like this year? Let us wait and see!
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