In November 2024, Australia's new car sales were 99,091, down 11.6% year-on-year.
The following is the insight of the electric car world - the home of new energy vehicles going overseas:
Overview of the Australian car market
Whether it is various sales regions, passenger cars, or commercial vehicles, Australia's car sales in November have declined to varying degrees year-on-year.
In November 2024, Australia's new car sales were 99,091, which is the fifth consecutive month of year-on-year sales decline.
Electric vehicle sales are also declining, and the market share has reached the lowest level since 2022.
Japanese brands such as Toyota, Mazda, and Mitsubishi
In the brand market in November, Toyota led by a large margin with sales of 20,562 vehicles, ranking first in sales.
Mazda ranked third with sales of 7,588 vehicles, and Mitsubishi ranked fifth with sales of 6,205 vehicles.
Japanese brands occupy a major market share in the Australian market.
MG, Great Wall and other Chinese brands
The Chinese brands MG and Great Wall ranked seventh and eighth with sales of 5,072 and 3,566 units respectively.
Affected by the continued coldness of the entire Australian auto market, both have declined to a certain extent year-on-year.
Chery and BYD have not yet entered the top 10, ranking 17th and 18th respectively. In November, the sales in Australia were 1,762 and 1,552 units, respectively, up 113.6% and 23.5% year-on-year.
The Australian auto market prefers SUVs and pickup trucks. The second-selling Ford Ranger, the fourth-selling Toyota HiLux, and the eighth-selling Isuzu D-Max are all pickup trucks.
In November, the other seven models in the top 10 sales were all SUVs, and Toyota RAV4 ranked first with sales of 5,526 units.
The only Chinese brand among the top 10 models is MG ZS, but affected by the overall Australian market, the monthly sales volume fluctuated greatly year-on-year, with a year-on-year decline of more than 30% in October and a year-on-year increase of more than 30% in November.
New South Wales topped the list with sales of 30,490 vehicles, but it was down 12.2% year-on-year.
Victoria followed closely with sales of 26,729 vehicles, down 9.8% year-on-year. Queensland ranked third with sales of 21,320 vehicles, down 12.1% year-on-year.
Summary:
According to the analysis of Autohome, the Australian auto market continues to be cold, and the reasons are multifaceted, including the downward trend of its own economic environment, insufficient consumer confidence, changes in consumer demand and preferences, and insufficient supply of the global industrial chain and intensified market competition.
Chinese brands rely on their advantages in cost-effectiveness and new energy product technology level to impact the original market structure, and the sales performance of Chinese brands is higher than the market level.
