In the competitive global automotive market, Chinese car brands are making a strong mark with innovative technology and reliable quality. JAECOO, a subsidiary brand of Chery Automobile dedicated to the overseas market, is one of these rising stars. Since its launch, JAECOO has been committed to expanding its global footprint, winning recognition worldwide with unique product appeal and targeted market strategies.
Brand Origin & Positioning of JAECOO
JAECOO inherits Chery’s profound technological heritage and global vision. As a leader in China’s automotive industry, Chery has invested heavily in R&D over the years, accumulating rich technical achievements. Leveraging Chery’s strong technical capabilities, JAECOO focuses on creating models that meet the needs of overseas consumers. Its core brand values—Stylish Technology, Reliable Quality, and Excellent Performance—aim to deliver an exceptional driving experience to users around the world.
JAECOO targets consumers who pursue quality lifestyles and have high demands for vehicle performance and design. Whether you’re a city commuter or an outdoor adventure enthusiast, you can find a suitable model in JAECOO’s product lineup.
Highlights of Key JAECOO Models
JAECOO J7
As JAECOO’s flagship model, the J7 has gained high attention in overseas markets. Based on Chery Omoda 06, it features upgraded design and configurations tailored for international users:
- Exterior: A large waterfall-style front grille paired with split-type headlights creates a bold, rugged look—perfect for SUV lovers who prefer a strong visual presence.
- Interior: A 14.8-inch vertical central touchscreen powered by Qualcomm Snapdragon 8155 chip ensures smooth operation. Comfort features include heated/ventilated seats, a panoramic sunroof, and even a refrigerated center armrest.
- Powertrain: Two options are available:
- 1.6T gasoline engine: 145 HP, 275 N·m, matched with a 7-speed dual-clutch transmission (DCT). Some variants offer 4WD for diverse road conditions.
- 1.5T PHEV system: Combined 340 HP, 525 N·m, with an 18.3 kWh battery. It delivers 89 km of pure electric range and can charge from 20% to 80% in just 20 minutes—balancing power and efficiency.
JAECOO J8
Corresponding to Chery Tiggo 9 in China, the J8 is a full-size SUV designed for family use:
- Space: Its large body size ensures ample interior room, easily accommodating big families for long trips.
- Design: A unique grille and sharp headlights give it a dignified yet dynamic appearance. The interior uses high-quality materials, with a large central screen and full LCD instrument cluster for a premium tech feel.
- Performance: Equipped with a high-performance engine and advanced transmission, it offers smooth acceleration and stable handling—ideal for both city driving and highway cruising.
- Safety: Loaded with intelligent driving aids and safety features to protect passengers on every journey.
JAECOO J6 (Overseas Version of Chery iCAR 03)
As a compact electric SUV, the J6 stands out with its rugged design and strong performance:
- Exterior: A boxy shape (similar to a mini off-roader) with "i"-shaped LED DRLs and taillights for high recognition. It also has a rear-mounted storage unit and optional 18-inch AT all-terrain tires for off-road capability.
- Structure: Steel-aluminum hybrid body and built-in all-aluminum frame ensure high rigidity and durability.
- Interior: Rectangular LCD instrument cluster, 15.6-inch floating touchscreen, and rugged central handles match its off-road style. Convenient features include automatic headlights, dual-zone AC, and 6-way power-adjustable driver’s seat. Higher trims add NFC key, 360° camera, and Snapdragon 8155 chip.
- EV Performance:
- Rear-wheel drive (RWD): 135 kW motor, 184 N·m torque.
- Four-wheel drive (4WD): 205 kW total power, 279 N·m torque.
- Battery: CATL lithium iron phosphate batteries (multiple capacities available) to meet different daily driving needs.
Export Markets & Global Layout
Since its launch, JAECOO has actively expanded into overseas markets and is now available in many countries and regions:
- Europe: Key markets include the Netherlands and Spain. In June 2025, OMODA & JAECOO held a brand roadshow at Westfield Mall of the Netherlands (The Hague), showcasing models like the JAECOO 7 SHS to attract European consumers. The J7 has also officially launched in Spain, winning praise for its performance.
- Asia: Thailand, Malaysia, Indonesia, and Russia are major markets. In Indonesia, the J6 received over 2,000 orders by January 2025. In Russia, JAECOO models are popular for their ability to handle harsh road conditions and high cost-effectiveness.
- South America: Chile is a key target. In 2025, JAECOO plans to launch new models in Chile, including the J7 PHEV, J8 6-seater SUV, and J6 electric SUV, to enrich local product options.
asiautos: JAECOO’s Trusted Parts Partner
To support JAECOO’s global expansion, asiautos (a professional auto parts supplier from China) plays a crucial role. asiautos specializes in providing JAECOO original-quality and after-sales parts, with its business covering all the above export markets of JAECOO. Its product range includes key systems such as brakes, chassis, engines, exterior parts, and lighting—ensuring JAECOO vehicles run stably and are easy to maintain.
asiautos Product List for JAECOO:
- Brake System: High-performance brake pads (advanced friction materials for short stopping distances) and brake discs (high-quality steel, heat-resistant to avoid deformation).
- Chassis System: Durable suspension parts (shock absorbers, springs for smooth rides) and chassis reinforcements (improve rigidity for better handling, ideal for off-road or dynamic driving).
- Engine System: Premium air filters (protect engine parts by filtering impurities) and spark plugs (advanced ignition tech for better fuel efficiency and power).
- Exterior Parts: Body panels (doors, hoods, trunks—same material/craftsmanship as original) and decorative parts (stickers, chrome trim for personalized styling).
- Lighting System: Bright, long-lasting LED headlights (better visibility than halogen lights for night driving) and taillights (matches vehicle design, high warning efficiency).
With its diverse models and global market strategy, JAECOO continues to expand its presence overseas. Meanwhile, asiautos ensures reliable parts supply and after-sales support—helping JAECOO deliver quality mobility solutions to global consumers. In the future, as JAECOO launches more new models and asiautos optimizes its products and services, both will shine in more countries, bringing better automotive experiences to users worldwide.
