Edited by Asiautos Auto Part
Changan Automobile held a brand launch conference for the Middle East and Africa market in Riyadh, the capital of Saudi Arabia, on the evening of August 31, launching three major brands and a number of new models, and announcing the comprehensive upgrade of Changan Automobile's localized operations and services in the Middle East and African markets.
Wang Jun, President of Changan Automobile, said at the press conference that since entering the Middle East and Africa market in 1994, Changan has been committed to providing high-quality products, with the world's largest flagship store established in Riyadh, Saudi Arabia and more than 100 sales and service outlets in the Middle East and Africa market, it has maintained the sales leading position of Chinese brands in the Saudi market for many years, and has sold more than 400,000 vehicles in the Middle East and Africa.
Highlights of the event include Changan Automobile's outlook for the future of its product lineup, which will gradually introduce 10 new models, including the UNI-S and the new UNI-V 2.0T, in the Middle East and Africa. Changan Automobile also plans to introduce the world's leading smart cloud service this year, and promote new energy models including Deep Blue and AVATR in the Middle East and Africa markets in the next few years.
Changan Automobile also showcased its new energy electric vehicle at the press conference, highlighting the company's innovation and progress in the field of new energy vehicle technology. These new electric models demonstrate Changan Automobile's forward-looking position to meet the needs of the global market, especially in the Middle East and Africa, where the electric vehicle industry is growing rapidly.
Yasir · Shahin, general manager of Changan Automobile's Saudi Arabian dealership, said that under the guidance of Saudi Arabia's "Vision 2030", countries in the Middle East and Africa are actively planning economic and energy transformation, and the development of electric vehicle industry has become one of the important local strategies. Changan Automobile has seized this opportunity to promote the dual-line development strategy of fuel vehicles and new energy vehicles, and strives to achieve annual sales of more than 1.2 million units in overseas markets by 2030, and the Middle East and Africa markets will be the key growth points.
Changan Automobile statistics show that in major countries in the Middle East, Changan Automobile's sales are among the best. In the first seven months of 2024, sales in the Saudi market have reached 14,332 units. In Oman, Kuwait and Iraq, Changan Automobile's sales also showed significant growth, with 1,091, 2,186 and 2,910 vehicles sold in the first seven months of 2024, with a market share of 3%, 2.4% and 4%, respectively.
Wang Jun also said that Changan Automobile is continuously enhancing the brand's influence in the global market by deepening local operations and strengthening cooperation with local partners. The launch of Changan's Thailand plant and Deep Blue Auto's pre-sale activities in Latin America are part of its global "Embrace All Rivers" strategy, marking the steady progress of Changan Automobile's strategic transformation from "products going overseas" to "brand going overseas".
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