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BAIC BJ30 2024 : a rising star in the off-road SUV market，Overseas market "report card" is impressive, with both sales and influence being great by Asiautos Auto Parts(BAIC Aftermarket/Offroad Parts Expert)

por Jason Chen en Jul 07, 2025

Beijing BJ30 is positioned as a compact SUV.

The exterior design of the car is square, similar to Tank 300, Jetour Shanhai T2, etc., which is the design style of the "square box" model we often say. However, in terms of details, Beijing BJ30 also has the obvious style of the BJ series, such as the flat banner-style five-hole design on the front face of the car.

The overall shape of Beijing BJ30 is relatively tough, the body lines are full of power, and the front of the car gives people a sense of heaviness. The tail design echoes the front face, with both layering and visual beauty. Beijing BJ30 uses a lot of horizontal and vertical lines in the car to show its light off-road style. The large central control screen with many functions also gives the car a good sense of technology.

Although Beijing BJ30 does not emphasize that the entry-level model is high-end, it also reflects due sincerity, such as lane departure warning, anti-rollover system, steep slope descent, 360-degree panoramic image, parking radar, transparent chassis and full-speed adaptive cruise, which will be reflected in models of different prices. In addition, high-end models can achieve L2 level assisted driving, etc.

With a length of 4730mm and a wheelbase of 2820mm, Beijing BJ30 provides 1.5T+7DCT power combination and 1.5T+electric motor hybrid models to choose from. The suspension is a front McPherson and rear multi-link independent suspension, with two-wheel drive and four-wheel drive.

In the fierce market competition, how is the market performance of Beijing BJ30, which has been on the market for more than half a year?

According to public sales data, the cumulative sales of Beijing BJ30, which was launched on May 24, 2024, are 35,625 units, of which 5,600 units were sold in September and 6,756 units were sold in November. Although the market performance of Beijing BJ30 is not too eye-catching, its step-by-step market performance is still relatively successful, and it has played the role of a spoiler in the "square box" camp.

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In 2024, BAIC BJ30's overseas sales will exceed 15,000 units, achieving double growth in sales and influence with product strength and market strategy.

The Middle East market is the core growth point: Saudi Arabia's sales in the fourth quarter were 3,500 units, and in December alone, it exceeded 1,500 units; Qatar, Bahrain, and Kuwait reached 1,200 units, 800 units, and 1,000 units, respectively, and became the official guarantee vehicle for the Gulf Cup Football Tournament. In the Southeast Asian market, Indonesia's annual sales were 2,500 units, Malaysia's 2,000 units; the African Egyptian market sales were 2,800 units, and its passability and space were recognized by local consumers.

At the product level, BJ30 provides gasoline/hybrid versions. The hybrid version's "magic core" system reaches peak torque in 0.5 seconds, with a comprehensive range of over 1,000 kilometers. The 2820mm wheelbase and 215mm ground clearance take into account both space and off-road performance. In addition, marketing actions such as appearances at international auto shows and cooperation on events have driven its continued breakthroughs in overseas markets.

After more than half a year of market experience and the baptism of the car market, Beijing B30 has basically established a firm foothold in the market. According to the current market performance of Beijing B30, in the market competition in 2025, the car is likely to create a new sales growth point. Whether it can be promoted to the club with monthly sales of over 10,000, we will wait and see.