In the commercial vehicle sector, lights and bumpers are not only crucial components of a vehicle's appearance but also directly impact driving safety and operational convenience. As innovators in the light commercial vehicle market, the MAXUS (LDV) Deliver7/eDeliver7 (V70/EV70 ) features headlights, taillights, fog lights, grille, and bumper designs that maintain a practical core while incorporating modern design aesthetics, making them perfectly suited for urban logistics and short-distance passenger transport.
Lighting System: Balancing Lighting Precision and Scene Adaptability
Headlights: "Spreading Wings" Intelligent Lighting

The Deliver7/eDeliver7's headlights utilize a "Spreading Wings" matrix design, breaking away from the monolithic lighting principles of traditional light commercial vehicles. Both the gasoline and electric versions utilize LEDs as their core light source. The low beam utilizes dual-beam lens technology, spreading light in a fan-shaped pattern, covering the road surface within 30 meters in front of the vehicle and 2.5 meters to either side. This clearly illuminates roadside obstacles when navigating narrow streets or factory areas. The high beam, comprised of multiple light beads, extends its illumination range to over 80 meters. Its stepped beam pattern reduces glare for oncoming vehicles, making it ideal for long-distance nighttime hauls in suburban areas.
The intelligent headlight features are particularly useful: an automatic headlight module uses a light sensor to detect ambient brightness and automatically illuminates the vehicle at dusk or when entering a tunnel, eliminating the need for manual operation. Select models are equipped with turn assist lights. When the steering wheel is turned more than 30 degrees, the corresponding auxiliary light automatically activates, illuminating the blind spot inside a curve, significantly improving safety when operating in winding areas such as logistics parks. The lamp housing is made of high-temperature resistant polycarbonate with a scratch-resistant coating, ensuring over 90% light transmittance, even in dusty environments.
Taillights: A 3D Surround Signal Transmission Center

The taillights are the "safety language" of the rear of the vehicle. The Deliver7/eDeliver7 adopts a 3D surround layout consisting of three components: The vertical light strips on each side of the pillars provide brake and turn signals. They utilize high-brightness LEDs, with a lighting response time of just 0.1 seconds—twice as fast as traditional bulbs—allowing vehicles behind to react earlier during emergency braking. The upper, horizontal high-mounted brake light, located atop the tailgate, measures 80 cm long and offers enhanced penetration in heavy rain or fog, effectively reducing the risk of rear-end collisions.
For the van version, the taillights are specifically raised above the side of the cargo bed to avoid collisions during loading and unloading. The light housing is made of UV-resistant material, ensuring excellent light penetration without yellowing even after prolonged exposure to sunlight. The reverse lights, integrated into the base of the taillights, utilize two high-power LEDs. Working in conjunction with the rear bumper's parking sensors, they illuminate a 5-meter radius around the rear of the vehicle when reversing at night, helping the driver accurately assess the distance to obstacles. This makes them particularly suitable for operations in unlit logistics warehouses.
Fog Lights: Safeguarding Visibility in Inclement Weather

Fog lights are a critical feature for commercial vehicles operating in challenging weather conditions. The Deliver7/eDeliver7's front fog lights, located on either side of the front bumper, utilize a yellow light source with a wavelength of 580 nanometers. This wavelength has a scattering rate of only 60% of white light in fog, rain, and snow, allowing it to penetrate moisture and form a more focused beam. The front fog lights' illumination angle is low to the ground, with a controlled beam height of 30-50 cm to avoid visual interference caused by fog reflections. Even in dense fog with visibility less than 50 meters, they can still illuminate the road markings 20 meters ahead.
The rear fog light is located separately below the left taillight cluster. Its brightness is three times that of the width marker lights, and it features a pulsed flashing design. In foggy conditions, it allows following vehicles to identify the vehicle's position from up to 100 meters away. The fog light switch is linked to the headlights, activating only when low beams are engaged, preventing accidental operation and potentially disrupting other vehicles. This demonstrates the meticulous attention to detail in commercial vehicle design.
Grille and Bumper: A Deep Integration of Protection and Function
Grill: A Power-Adapted "Breathing Portal"

The grille of the Deliver7 (fuel-powered version) features a parametric diamond design. The horizontally arranged diamond grilles are spaced 1.5 cm apart. This ensures ample air intake for cooling the 2.0T diesel engine while also blocking debris larger than 1 cm in diameter. A hidden metal filter within the grille filters dust and sand from the air, reducing dust accumulation on the engine radiator, making it ideal for dusty urban and suburban transportation. The grille edge seamlessly connects to the headlights, creating a continuous visual effect that reduces the drag coefficient by approximately 0.01, indirectly improving fuel economy.
The grille of the eDeliver7 (electric version) adopts a closed design, with only narrow air intakes on either side for heat dissipation from the motor and battery system. The closed grille, finished in matte black and featuring the brand logo, forms a more streamlined front profile with the headlights. The drag coefficient is reduced to 0.32, an 8% reduction compared to the gasoline-powered version, contributing to improved range. This design difference reflects the functional compatibility between gasoline and electric vehicles—electric vehicles do not require extensive air intakes, and their closed structure is more aerodynamically compliant.
Bumpers: A Balance between Protection and Operation

The front and rear bumpers are designed with the high-frequency operation characteristics of commercial vehicles in mind. The front bumper is constructed of high-strength PP plastic, measuring 4mm thick, offering 30% greater impact resistance than standard passenger car bumpers. In the event of minor collisions or scrapes against the guardrail, it deforms to absorb impact, reducing repair costs. A black, wear-resistant rubber plate sits beneath the bumper, providing direct contact with the ground when navigating uphill or downhill slopes or over bumps, preventing damage to the bumper. The rear bumper features a practical design that's even more ingenious: it's flush with the cargo floor (approximately 80 cm), facilitating loading and unloading with a forklift or platform. Its anti-slip tread allows the driver to step on the bumper to clean the rear window or tie down cargo, and it can support up to 150 kg. The edges of the split-door tailgate seamlessly connect to the bumper, forming a single, protective structure when closed. Even if the tailgate accidentally strikes an obstacle, the bumper absorbs some of the impact.
Furthermore, the bumper offers ample room for modification: the front bumper can be equipped with a tow hook for towing disabled vehicles, and the rear bumper can be fitted with a crash bar to protect the cargo door from collisions during loading and unloading. This "basic protection + expanded possibilities" design allows the vehicle to adapt to diverse scenarios, including express delivery, fresh produce, and tool transport.
These seemingly basic components embody Deliver7/eDeliver7's "practicality first" design philosophy. The lighting system ensures driving safety in complex scenarios through precise illumination and intelligent functions, while the grille and bumper strike a perfect balance between protection, energy saving, and operational convenience, providing commercial vehicle users with a reliable and flexible solution. For logistics practitioners who travel through city streets every day, these detailed designs not only provide safety guarantees but also provide invisible boosts to efficiency.
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